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View corpus contextGenerative-AI–enabled information systems raise firms' green supply-chain performance both directly and via a chain of improved responsiveness and risk-mitigation capabilities; gains are amplified when AI tools are user-friendly and organizations prioritize risk avoidance.
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View corpus contextABSTRACT The traditional supply chain model can adapt to changes in environmental regulations in real time through the adoption of artificial intelligence. However, empirical evidence on how GAI‐enabled gradual, multistage capabilities can be built within the framework of green supply chain management (GSCM) by extending the theoretical concept of dynamic capability theory (DCT) remains limited in the existing literature. Three hundred thirty‐eight survey data were collected using a structured questionnaire and a 5‐point Likert scale to quantify responses, which were analysed using SEM. The results have revealed direct correlations among the main study constructs, which show different layers of capabilities in a green supply chain, that is, flexible information system (FIS), responsiveness, risk mitigation competency (RMC) and the final output, GSCM performance. The study findings confirmed a significant enhancement of GSCM performance by FIS through direct and indirect serial mediation effects of responsiveness and RMC, which are consistent with the fundamental concepts of DCT. Additionally, the study has evaluated the moderating effect of GAI convenience (GAIC) and risk avoidance (RA) to establish the pivotal role of GAI in GSCM. The findings of the moderation analysis depict that higher values of GAI convenience and risk avoidance amplify the positive correlation between supply chain capabilities across multiple stages and GSCM performance. The study has significant managerial and theoretical implications that contribute to the existing literature and provide guidelines for managers to achieve high levels of GSCM performance. Additionally, the present study provides in‐depth insights into how GAI can capture environmental and market changes in real time and make quick decisions to adjust the system as early as possible.
Summary
Main Finding
Flexible information systems (FIS) enabled by generative AI (GAI) significantly improve green supply chain management (GSCM) performance. This effect occurs both directly and indirectly through a serial chain of capabilities—FIS → responsiveness → risk mitigation competency (RMC) → GSCM performance—consistent with Dynamic Capability Theory (DCT). The positive links between these multistage capabilities and GSCM performance are strengthened when GAI is perceived as convenient (GAI convenience, GAIC) and when stakeholders emphasize risk avoidance (RA).
Key Points
- Theoretical framing: extends Dynamic Capability Theory to show how gradual, multistage capabilities enabled by GAI operate inside green supply chains.
- Constructs studied: Flexible Information System (FIS), Responsiveness, Risk Mitigation Competency (RMC), GSCM Performance; moderators: GAI Convenience (GAIC) and Risk Avoidance (RA).
- Main empirical result: FIS → responsiveness → RMC → GSCM performance forms a significant serial mediation chain; FIS also has a direct positive effect on GSCM performance.
- Moderation: higher perceived GAI convenience and stronger risk-avoidance orientations amplify the positive relationships among supply chain capabilities and final GSCM outcomes.
- Managerial implication highlighted: GAI can capture environmental and market changes in real time and support quicker decision-making to adapt supply chains to regulatory and market shifts.
Data & Methods
- Sample: n = 338 survey responses collected with a structured questionnaire.
- Measurement: 5-point Likert scale for constructs (self-reported).
- Analysis: Structural Equation Modeling (SEM) to test direct, indirect (serial mediation), and moderation effects.
- Limitations implicit in method: cross-sectional survey data (limits causal claims), self-reported measures, sample/generalizability not described in detail in abstract.
Implications for AI Economics
- Investment value: Results support economic cases for investing in AI-enabled information infrastructures (FIS) as they generate direct productivity/welfare gains in GSCM and indirect gains via enhanced responsiveness and risk mitigation.
- Complementarities and capability building: Gains from GAI are not standalone; they depend on building sequential capabilities (responsiveness, RMC). Policymakers and firms should treat AI as part of a complementary bundle of organizational investments (processes, training, governance).
- Adoption heterogeneity: Economic benefits of GAI depend on perceived convenience and risk perceptions. Reducing friction (better UX, integration) and addressing perceived/actual risks (controls, transparency) can magnify returns on AI investments.
- Regulatory and environmental externalities: Faster, AI-enabled real-time adjustments reduce compliance costs and environmental harms, potentially lowering the social cost of regulation and increasing firms’ competitiveness in green markets.
- Labor and skill implications: Achieving these dynamic capabilities requires workforce upskilling and new organizational roles (data governance, model validation), with distributional effects on labor demand and wages in supply-chain-related occupations.
- Research and policy priorities: Need for longitudinal and objective-outcome studies (e.g., emissions, compliance costs, financial performance), sectoral analyses, and cost–benefit evaluations to quantify macroeconomic impacts of scaling GAI in green supply chains.
Practical recommendations (managerial/policy): - Prioritize investment in interoperable, user-friendly AI-enabled information systems to maximize GAIC. - Build processes that translate AI signals into rapid operational responsiveness and robust RMC. - Implement governance and risk-control measures to reduce perceived RA and unlock stronger performance gains. - Support workforce training and change management to capture complementarities between AI tools and human decision-making.
Limitations and next steps: validate findings with longitudinal, objective performance data; test across industries/countries; quantify welfare/financial returns from GAI-enabled GSCM adoption.
Assessment
Claims (5)
| Claim | Direction | Outcome | Confidence & Evidence | Details |
|---|---|---|---|---|
| Flexible information systems enabled by generative AI significantly improve green supply chain management performance. Organizational Efficiency | positive | Green supply chain management performance |
Reading fidelity
high
Study strength
medium
|
n=338
|
| The relationship between flexible information systems and green supply chain management performance is partially transmitted through a significant serial mediation chain consisting of responsiveness followed by risk mitigation competency. Organizational Efficiency | positive | Green supply chain management performance through responsiveness and risk mitigation competency |
Reading fidelity
high
Study strength
medium
|
n=338
|
| Flexible information systems also have a direct positive effect on green supply chain management performance, beyond their indirect effect through responsiveness and risk mitigation competency. Organizational Efficiency | positive | Green supply chain management performance |
Reading fidelity
high
Study strength
medium
|
n=338
|
| Higher perceived generative-AI convenience strengthens the positive relationships among supply-chain capabilities and green supply chain management performance. Organizational Efficiency | positive | Green supply chain management performance and capability relationships |
Reading fidelity
high
Study strength
medium
|
n=338
|
| Stronger risk-avoidance orientations strengthen the positive relationships among supply-chain capabilities and green supply chain management performance. Organizational Efficiency | positive | Green supply chain management performance and capability relationships |
Reading fidelity
high
Study strength
medium
|
n=338
|