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Behavioral finance has pivoted to AI and fintech since 2017: a systematic review of 166 studies shows AI/ML, sentiment analytics and crypto research now dominate, but the literature is fragmented and lacks causal, real‑time and human‑vs‑algorithm comparisons.

From cognitive bias to technological intervention: A systematic and bibliometric review of technology's role in investor behavioral biases
Rabia Khan, Dhanjay Yadav, Arvind Jayant · August 29, 2026 · International Journal of Business and Management (IJBM)
openalex review_meta n/a evidence 7/10 relevance Summary only summary available; pdf_status=error DOI Source PDF

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A PRISMA-based systematic review and bibliometric analysis of 166 Scopus papers (1991–2025) finds a rapid post-2017 shift toward AI/ML, sentiment analytics and crypto-focused behavioral finance research, highlighting thematic clusters on robo-advisors, algorithmic trading, and social‑media sentiment while identifying gaps in causal, real-time, and human-versus-algorithm comparative studies.

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This study examines the evolving landscape of behavioral biases in financial decision making as technology becomes increasingly embedded in investment processes. Using a PRISMA based systematic review combined with bibliometric analysis, 166 Scopus indexed publications spanning 1991 to 2025 were analysed using Biblioshiny and VOSviewer. The review maps emerging research clusters where technology plays a central role, including fintech platforms, digital trading systems and robo advisory services that mediate biases in real time, artificial intelligence based prediction of behavioral patterns, sentiment analysis and social media analytics used to capture investor psychology, and cryptocurrency and blockchain based markets where algorithmic trading and information asymmetry intensify behavioral distortions. Temporal analysis reveals a marked acceleration in technology centric behavioral finance research after 2017, particularly around AI enabled sentiment modeling and crypto market analytics. Content analysis identifies several gaps and future research directions, including comparisons of human versus algorithmic trading decisions, investor interactions with robo advisors and AI systems, the extent to which technology shapes or amplifies biases, and the development of real time, data driven models for detecting and measuring behavioral biases using big data, machine learning and behavioral tracking. The study offers a structured foundation for understanding behavioral biases in technology driven financial markets and provides guidance for future improvements in forecasting, risk management and policy design.

Summary

Main Finding

Technology—especially AI, machine learning, social-media sentiment analytics, and crypto/blockchain infrastructure—has become central to behavioral finance research since 2017. The systematic review and bibliometric analysis of 166 Scopus-indexed studies (1991–2025) shows emergent research clusters where technological intermediaries and algorithmic processes both mediate and amplify investor behavioral biases, and identifies systematic gaps for comparative, real‑time and algorithm‑human interaction studies.

Key Points

  • Sample and timeframe: 166 Scopus-indexed publications spanning 1991–2025.
  • Methods: PRISMA-based systematic review combined with bibliometric mapping using Biblioshiny and VOSviewer.
  • Major thematic clusters identified:
    • Fintech platforms and digital trading systems that mediate bias in real time.
    • Robo‑advisory services and investor interactions with algorithmic decision systems.
    • AI/ML prediction of behavioral patterns and automated detection of biases.
    • Sentiment analysis and social‑media analytics as proxies for investor psychology.
    • Cryptocurrency and blockchain markets where algorithmic trading and information asymmetry intensify behavioral distortions.
  • Temporal trend: marked acceleration in technology-centric behavioral finance literature after 2017, concentrated in AI-enabled sentiment modeling and crypto market analytics.
  • Content gaps and future directions:
    • Direct comparisons of human versus algorithmic trading decisions and outcomes.
    • Empirical study of investor behavior when interacting with robo advisors and opaque AI systems.
    • Causal investigation of whether technology shapes, mitigates, or amplifies biases.
    • Development and validation of real‑time, data‑driven bias detection models using big data, ML, and behavioral tracking.
  • Limitations noted by the study: reliance on Scopus-indexed literature (coverage bias), heterogeneity of methods across studies, and potential lag between technological diffusion and published research.

Data & Methods

  • Review protocol: PRISMA-based systematic review to identify, screen and include relevant literature (resulting set = 166 papers).
  • Bibliometric tools:
    • Biblioshiny (R/ Bibliometrix) for descriptive bibliometric indicators and temporal analyses (publication trends, authorship, journals).
    • VOSviewer for mapping co‑occurrence, co‑citation and thematic clusters (visualization of research clusters and keyword networks).
  • Analytic outputs:
    • Network maps of keywords/authors/institutions to identify emergent clusters.
    • Temporal analyses showing growth in technology‑oriented subfields post‑2017.
    • Content analysis of themes and identification of conceptual and empirical gaps.
  • Data scope and constraints: study limited to Scopus-indexed publications up to 2025; heterogeneity in study designs in the underlying literature prevented extensive meta‑analytic effect aggregation.

Implications for AI Economics

  • Market microstructure and efficiency:
    • AI and algorithmic decision systems change information diffusion and trading dynamics, potentially reducing some frictions while creating new, algorithmically amplified biases and feedback loops.
    • Research should quantify how algorithmic strategies affect price discovery, volatility, liquidity, and tail risk in markets with heterogeneous human-algorithm interactions.
  • Model risk and systemic risk:
    • Widespread use of similar AI models and sentiment signals can increase correlation of behavior across agents, raising systemic risk; regulators and modelers need diagnostics for model‑homogeneity risk.
  • Forecasting and risk management:
    • Real‑time ML-based bias detectors (sentiment shifts, attention surges) can be integrated into risk systems to improve early‑warning signals for mispricing and herding.
    • Comparative evaluation of human vs. algorithmic portfolio decisions can inform when automation improves outcomes and when it introduces novel risks.
  • Policy and regulation:
    • Findings motivate policies on transparency, auditability and accountability of robo advisors and AI trading systems (disclosure, stress testing, and algorithmic impact assessments).
    • Market surveillance should incorporate AI-driven sentiment and behavioral analytics to detect manipulation and information cascades in social-media‑influenced markets, especially crypto.
  • Distributional and welfare effects:
    • Technology can democratize access (lower costs, robo advice) but may also exacerbate informational asymmetries between sophisticated algorithmic traders and retail investors—research should quantify welfare and distributional impacts.
  • Research agenda for AI economics:
    • Controlled field and lab experiments comparing human vs algorithmic decision-making under identical information and interfaces.
    • Causal identification of how interface design, explainability, and disclosure affect investor reliance on and reaction to AI recommendations.
    • Development and benchmarking of real‑time bias detection algorithms using multi‑source (order‑book, social media, news, behavioral tracking) data and open evaluation datasets.
    • Policy simulations assessing regulatory interventions (transparency, circuit breakers, algorithmic diversity requirements) on market stability and welfare.

Summary: The reviewed literature maps a rapid convergence of behavioral finance and AI/fintech research since 2017, highlights both mitigating and amplifying roles of technology on biases, and calls for comparative, real‑time and policy‑oriented research to manage the economic and systemic consequences of algorithmically mediated investor behavior.

Assessment

Paper Typereview_meta Evidence Strengthn/a — This is a systematic review and bibliometric mapping, not a primary causal or correlational empirical study; it synthesizes heterogeneous literature rather than providing new causal estimates, so a single evidence-strength rating for causal claims is not applicable. Methods Rigormedium — The study uses an explicit PRISMA-based screening protocol and standard bibliometric tools (Biblioshiny, VOSviewer), which are appropriate for mapping and summarizing literature. However, coverage is limited to Scopus-indexed publications (introducing selection bias), underlying studies are heterogeneous (preventing meta-analytic aggregation), and the analysis is descriptive/bibliometric rather than causal, so methodological rigor is solid for a review but not high for establishing empirical causality. SampleA PRISMA-screened set of 166 Scopus-indexed publications on behavioral finance and technology spanning 1991–2025; bibliometric metadata (authors, journals, citations, keywords) analyzed with Biblioshiny and network maps (co-occurrence, co-citation) created with VOSviewer; content analysis used to identify thematic clusters and gaps. Themeshuman_ai_collab adoption GeneralizabilityCoverage limited to Scopus-indexed literature (possible omission of relevant papers in other databases, working papers, and non-indexed outlets)., Heterogeneity of study designs, contexts, and measures in the underlying literature prevents generalization of effect sizes or causal claims., Temporal cutoff (through 2025) may miss very recent fast-moving developments in AI, crypto, and algorithmic trading., Field focus on behavioral finance and markets limits generalizability to other economic domains (labor, productivity) without additional study., Possible language and publication-bias (English/journal-dominant studies may be overrepresented).

Claims (13)

ClaimDirectionOutcomeConfidence & EvidenceDetails
The review identified 166 Scopus-indexed publications on technology and behavioral finance spanning 1991–2025. Other null_result Number and publication years of included studies
Reading fidelity high
Study strength medium
n=166
0.24
Technology-centric behavioral finance research accelerated markedly after 2017, particularly in AI-enabled sentiment modeling and cryptocurrency market analytics. Research Productivity positive Growth and concentration of technology-oriented behavioral finance publications
Reading fidelity high
Study strength medium
n=166
0.24
The literature contains emergent clusters focused on fintech platforms and digital trading systems, robo-advisory services, AI/ML prediction of behavioral patterns, sentiment and social-media analytics, and cryptocurrency/blockchain markets. Adoption Rate positive Thematic concentration and emergence of research clusters
Reading fidelity high
Study strength medium
n=166
0.24
The reviewed literature characterizes technological intermediaries and algorithmic processes as both mediating and amplifying investor behavioral biases. Decision Quality mixed Investor behavioral biases in technology-mediated trading and investment settings
Reading fidelity high
Study strength low
n=166
0.12
Cryptocurrency and blockchain markets are associated in the reviewed literature with algorithmic trading and information asymmetry that intensify behavioral distortions. Decision Quality negative Behavioral distortions associated with algorithmic trading and information asymmetry
Reading fidelity medium
Study strength low
n=166
0.07
The review found insufficient direct comparative evidence on human versus algorithmic trading decisions and outcomes. Decision Quality null_result Availability of comparative evidence on human and algorithmic trading decisions and outcomes
Reading fidelity high
Study strength medium
n=166
0.24
The review identified a lack of empirical research on investor behavior when investors interact with robo-advisors and opaque AI systems. Decision Quality null_result Empirical evidence on investor behavior during interaction with robo-advisors and opaque AI systems
Reading fidelity high
Study strength medium
n=166
0.24
The reviewed literature does not yet provide sufficient causal evidence to determine whether technology shapes, mitigates, or amplifies investor biases. Decision Quality null_result Causal effect of technology on investor behavioral biases
Reading fidelity high
Study strength medium
n=166
0.24
The review recommends developing and validating real-time, data-driven bias-detection models using big data, machine learning, and behavioral tracking. Ai Safety And Ethics positive Real-time detection of investor behavioral biases
Reading fidelity high
Study strength speculative
n=166
0.04
The review is limited by its reliance on Scopus-indexed literature, heterogeneity in underlying study methods, and a potential lag between technological diffusion and publication. Other negative Coverage, comparability, and timeliness of the evidence base
Reading fidelity high
Study strength high
n=166
0.4
The heterogeneity of study designs in the reviewed literature prevented extensive meta-analytic aggregation of effect sizes. Other negative Ability to aggregate quantitative effects across studies
Reading fidelity high
Study strength high
n=166
0.4
The review argues that widespread use of similar AI models and sentiment signals may increase behavioral correlation across market participants and raise systemic risk. Market Structure negative Cross-agent behavioral correlation and systemic market risk
Reading fidelity high
Study strength speculative
n=166
0.04
Technology may lower access costs and democratize investment through robo-advice, while also increasing informational asymmetries between sophisticated algorithmic traders and retail investors. Consumer Welfare mixed Investor access costs and informational asymmetry between algorithmic traders and retail investors
Reading fidelity high
Study strength speculative
n=166
0.04

Notes