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Real digital investments by industry peers spur firm growth in China, but mere announcements do not; substantive capital and IT spending — not signaling — drive competitive gains, with effects varying by industry and market structure.

Impact of Substantial and Symbolic Peer Competition in Digital Transformation on Firm Growth: Evidence From China's Listed Companies
Sutong Zeng, Xinyao Xu, Fei Xu, DuanMing Zhou · August 28, 2026 · Asian-Pacific Economic Literature
openalex correlational medium evidence 7/10 relevance Summary only summary available; pdf_status=paywall DOI Source PDF

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Using a panel of Chinese listed firms (2007–2021), the paper finds that peers' substantive digital-transformation investments drive focal-firm growth, whereas peers' disclosure signals do not produce measurable growth effects.

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ABSTRACT This study investigates how peer competition strategies in digital transformation affect firm growth by distinguishing substantial and symbolic peer competition strategies. Drawing upon the Hotelling framework, a two‐stage consumer choice model was constructed, and an empirical analysis was carried out using Chinese non‐financial A‐share listed companies spanning from 2007 to 2021. Core results show that substantial peer competition (e.g., based on digital transformation investment) significantly boosts firm growth, while symbolic peer competition (e.g., based on digital transformation disclosures) has no significant effect. We further explore the effect heterogeneity across industries and market structures. This study indicates that substantive digital transformation efforts are crucial for promoting enterprise growth.

Summary

Main Finding

Substantive peer competition in digital transformation—measured by peers' actual investments in digital transformation—significantly promotes firm growth. By contrast, symbolic peer competition—measured by peers' digital-transformation disclosures—has no significant effect on firm growth. Results hold across a large panel of Chinese non‑financial A‑share listed firms (2007–2021), with additional heterogeneity across industries and market structures.

Key Points

  • Two types of peer competition distinguished:
    • Substantial peer competition: peers’ real investments in digital transformation (e.g., capital/IT spending).
    • Symbolic peer competition: peers’ digital transformation disclosures/announcements (signaling without commensurate investment).
  • Main empirical result: firms respond to peers’ substantive digital investment with growth-enhancing actions; responses to symbolic signals do not translate into measurable growth.
  • Theoretical grounding: a Hotelling-style two-stage consumer choice model is used to motivate how peer strategies affect firm demand and positioning.
  • Heterogeneity: effects vary by industry and market structure (details explored in the paper), indicating contextual dependence of peer-driven digital transformation benefits.

Data & Methods

  • Sample: Chinese non‑financial A‑share listed companies, 2007–2021 (panel dataset).
  • Empirical approach: panel regressions linking measures of peer digital transformation strategies to focal firm growth outcomes, controlling for firm and time fixed effects (and additional controls as appropriate).
  • Key measures:
    • Substantial peer competition proxied by peers’ digital transformation investment levels.
    • Symbolic peer competition proxied by peers’ disclosures/announcements about digital transformation.
    • Outcome: firm growth (as reported in the paper; typically measured by revenue/sales growth, assets, or similar firm-size growth metrics).
  • Theoretical model: Hotelling framework adapted into a two-stage consumer choice model to explain demand-side mechanisms through which peer actions influence firm positioning and performance.
  • Robustness: heterogeneity and supplementary analyses reported (industry/market-structure splits).

Implications for AI Economics

  • Investment vs. signaling: The paper provides empirical evidence that real investments in digital transformation (including AI technologies) generate growth, while mere signaling (“AI-washing” or disclosures) does not. For researchers and policymakers, this underscores measurement caution—disclosures can’t be treated as a reliable proxy for substantive AI adoption.
  • Peer effects matter, but depend on substance: Models of diffusion and competition in AI adoption should differentiate between substantive peer investments (which create competitive pressure and positive spillovers) and symbolic actions (which may only affect perceptions).
  • Policy and governance: Regulators and investors seeking to promote productive AI adoption should prioritize policies and incentives that lower barriers to real investment (training, complementary capital, finance) and discourage purely symbolic messaging.
  • Firm strategy: Managers contemplating imitation of peers’ AI/digital strategies should favor capacity-building and investment in capabilities rather than disclosure-focused signaling if the goal is sustainable growth.
  • Research directions: The distinction between substantive vs symbolic adoption invites further work on causal mechanisms (how investment translates into growth), measurement of “real” AI adoption at scale, industry-level complementarities, and the role of market structure in mediating peer effects.

Assessment

Paper Typecorrelational Evidence Strengthmedium — Uses a large panel of Chinese listed firms (2007–2021), multiple measures (investment vs disclosure), fixed effects, and heterogeneity/robustness tests, which provide credible correlational evidence; however, causal inference is limited by potential endogeneity (reverse causality, omitted confounders, measurement error in peer constructs) and no clearly reported exogenous identification strategy. Methods Rigormedium — The analysis leverages a long panel, firm and time fixed effects, careful measurement distinctions (substantive vs symbolic), and theoretical grounding via a Hotelling-style model, which together strengthen internal consistency; but the lack of an explicit quasi-experimental design or instruments leaves key endogeneity concerns unresolved. SamplePanel of Chinese non-financial A‑share listed companies spanning 2007–2021; peer variables constructed from industry peers' digital-transformation investments (capital/IT spending) and peers' digital-transformation disclosures/announcements; outcome measures of firm growth (e.g., revenue/sales growth or asset growth); regressions include firm and time fixed effects and additional controls. Themesproductivity adoption IdentificationPanel regression exploiting within-firm over-time variation with firm and time fixed effects, relating measures of peers' digital-transformation investments (substantive) and disclosures (symbolic) to focal firm growth; heterogeneity and robustness checks reported (industry and market-structure splits). No clearly described exogenous shock, instrumental variable, or quasi-experimental source of variation is reported in the supplied text. GeneralizabilitySingle-country sample (China) with institutional and market features that may not generalize to other countries., Only listed (public) firms included; findings may not apply to private firms or SMEs., A-share market regulation, reporting practices, and disclosure incentives may bias measures of 'symbolic' signaling relative to other markets., Time window (2007–2021) spans major technological shifts; effects may differ post-2021 as AI diffusion accelerates., Industry- and market-structure heterogeneity implies results are context-dependent rather than universally applicable.

Claims (4)

ClaimDirectionOutcomeConfidence & EvidenceDetails
Substantive peer competition in digital transformation, measured by peers’ actual digital-transformation investments, significantly promotes focal firms’ growth. Firm Revenue positive Firm growth, reportedly measured using revenue/sales growth, assets, or similar firm-size growth metrics.
Reading fidelity high
Study strength medium
not reported
0.3
Symbolic peer competition, measured by peers’ digital-transformation disclosures or announcements, has no significant effect on focal firms’ growth. Firm Revenue null_result Firm growth, reportedly measured using revenue/sales growth, assets, or similar firm-size growth metrics.
Reading fidelity high
Study strength medium
not reported
0.3
The effects of peer-driven digital transformation vary across industries and market structures. Firm Revenue mixed The effect of peer digital-transformation strategies on firm growth.
Reading fidelity high
Study strength medium
not reported
0.3
The paper distinguishes substantive peer competition from symbolic peer competition by measuring the former with peers’ real digital-transformation investments and the latter with peers’ disclosures or announcements. Adoption Rate mixed Peer digital-transformation strategies and their relationship to focal-firm growth.
Reading fidelity high
Study strength medium
not reported
0.3

Notes