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Public firms that say whether they rent or host AI models show no measurable gap in equity risk; but most firms omit model provenance from 10‑K filings, and noisy disclosure means investors cannot price vendor-concentration risk today.

Renting Intelligence: Vendor Concentration Risk and the Pricing of AI Dependency
Shay Tsaban · September 03, 2026 · Research Square
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Using a pre-specified textual rubric on 1,487 U.S. 10-K filings (2023–2026), the paper finds no detectable difference in realized volatility, market beta, or implied cost of equity between firms that disclose renting AI models and those that disclose owning them, largely because most firms do not disclose model provenance and the text-based classification is noisy.

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Abstract A firm that puts artificial intelligence into a product must either license models from a provider or train and serve its own. Providers are widely reported to price inference below the cost of serving it, so a firm that rents holds an input priced by another company’s strategy, while a firm that owns has already converted that exposure into capital. Whether equity markets price the difference is a matter of commentary rather than evidence. Classifying the model architecture that United States registrants disclose in their annual reports, I find firms that rent and firms that build indistinguishable on realized volatility, on market beta and on the implied cost of equity. That result is uninformative, and the disclosure is the reason: most registrants who write about artificial intelligence never say where their models come from, and two independent classifications of the same text agree on a registrant’s architecture only about half the time. Dependence on large customers became a priceable attribute because a reporting rule obliged firms to disclose it. Dependence on external model providers carries no such rule, and until it does the exposure cannot be assessed from public filings, by investors or by supervisors.

Summary

Main Finding

Using manual, rule‑based textual classification of Item 1 and Item 1A in 1,487 annual reports (508 U.S. registrants, fiscal years 2023–2026), the paper finds no statistically detectable difference between firms that disclose renting AI models (vendor‑dependent) and firms that disclose training/serving their own models (self‑hosted) on three equity‑risk measures: realized post‑filing return volatility, market beta, and implied cost of equity. Crucially, the paper shows that this null result is driven in large part by disclosure practice and measurement error: most firms that discuss AI do not say whether their models are rented or owned, and independent readers disagree on architecture labels at a nontrivial rate (raw agreement low; Cohen’s kappa ≈ 0.571 out‑of‑sample), leaving the design underpowered to rule out economically meaningful differences.

Key Points

  • Conceptual mechanism: Renting firms pay a provider price per inference that may be subsidized below provider cost; repricing risk (and correlated repricing across providers) raises input cost variance and, if non‑diversifiable, equity beta and cost of capital relative to owning firms who have capitalized model costs.
  • Three testable predictions derived: (1) renting firms have higher return volatility around filings; (2) renting firms have higher market beta and implied cost of equity; (3) ordering pattern should distinguish whether ownership of cost structure or mere exposure to AI drives differences.
  • Empirical finding: Vendor‑dependent and self‑hosted firms are statistically indistinguishable on realized volatility, market beta and implied cost of equity across many specifications (including firm fixed effects, relabeling exercises, and cleaned comparison groups).
  • Measurement and disclosure problem:
    • ~75% of registrants that mention AI do not disclose model provenance (i.e., they say they have AI‑powered products/platforms but stop short of saying who trains/serves the underlying models).
    • Independent classification of the same filings is noisy: raw agreement is low and out‑of‑sample reproduction of the author’s rubric yields Cohen’s kappa ≈ 0.571 (moderate agreement).
    • Carrying this measured classification error through the estimator shows the study is underpowered: the observed null cannot exclude a true volatility difference up to roughly a quarter of the comparison‑group average volatility, and cannot detect differences smaller than about one‑sixth even under optimistic assumptions.
  • Non‑disclosure signal: Firms that mention AI but do not disclose provenance tend to have higher pre‑existing market betas (~+0.10) and a higher implied cost of equity (about 1/15 ≈ 6–7% relatively) than firms that do not mention AI at all; these differences are present before the filings and therefore reflect firm characteristics, not immediate market reaction.

Data & Methods

  • Data
    • Sample: 1,487 registrant‑years from 508 U.S. SEC registrants (fiscal years ending 2023–2026).
    • Text source: Item 1 (Business) and Item 1A (Risk Factors) of Form 10‑K; Item 1A is primary, Item 1 used when decisive language appears there.
  • Classification
    • Rule‑based rubric, pre‑specified and applied to each filing: classifies each registrant‑year as vendor‑dependent (explicit third‑party provenance), self‑hosted (explicit in‑house training/serving), or no material AI exposure.
    • If both disclosed, coded as vendor‑dependent (conservative, since any third‑party dependency creates the exposure).
    • Boundaries: naming a cloud provider ≠ vendor dependency (focus is on model provenance/inference pricing); provable product‑level statements required to code architecture.
  • Reliability assessment
    • Out‑of‑sample validation: independent readers/classifiers applied to held‑out filings. Raw agreement on architecture low; Cohen’s kappa ≈ 0.571 for reproducing the rubric’s label.
  • Empirical strategy
    • Outcomes: post‑filing realized volatility, market beta, implied cost of equity.
    • Controls: firm size, profitability, leverage, industry exposure, volume of risk disclosure, and specification robustness (fixed effects, relabeling, cleaned comparison groups).
    • Measurement‑error adjustment: the paper propagates classification error through the estimation to convert null results into bounds on what effect sizes remain consistent with the data and measured unreliability.
  • Robustness checks: many specification variants, repeated relabeling, firm‑level pre/post comparisons, and cleaned comparison groups.

Implications for AI Economics

  • For researchers
    • Textual methods applied to optional disclosures can be severely limited by selective omission and labeling ambiguity; validation and propagation of classification error are essential. A null from optional text disclosure does not imply absence of economic effect—measurement bounds are necessary.
    • Studies of input‑side counterparty risk (vendor concentration in AI) require either better disclosure or alternative data (contracts, procurement, vendor invoices, or direct survey) because corporate filings do not reliably reveal model provenance.
  • For investors & asset pricing
    • Current public filings are insufficient for investors to assess vendor‑concentration risk from AI inference markets. Pricing of this exposure cannot be reliably done from Form 10‑K text alone.
    • The observed higher pre‑existing betas among firms that mention AI without disclosing provenance suggests that selective disclosure itself may be informative about firm risk characteristics; investors should treat voluntary AI mentions with caution.
  • For regulators & policy
    • Vendor‑concentration (provenance of embedded models and dependence on third‑party inference providers) is a potentially systemically relevant attribute that is not captured by existing mandatory disclosure rules. If policymakers want markets, supervisors and researchers to price and monitor this exposure, a reporting rule requiring structured disclosure of model provenance (or at least material third‑party AI dependencies and major providers) would materially improve measurability.
    • Absent mandatory disclosure, supervisory assessment of concentration risk in AI supply chains will be hampered and may require targeted data‑collection initiatives (e.g., regulator surveys, contract reporting).
  • For firms / corporate governance
    • Firms implicitly choose what to reveal about their AI supply chains; non‑disclosure behavior correlates with higher underlying market risk and may reflect governance, business model or product risk differences. Boards and risk committees should consider whether voluntary disclosure about AI dependencies is in investors’ and counterparties’ interests.
  • Broader point
    • The paper reframes the counterparty‑dependence literature by moving it from observable customer concentration to an input (AI model) whose provenance is largely invisible in voluntary corporate text—highlighting an important gap in the information environment around fast‑adopted, input‑sensitive technologies like AI.

Limitations noted in the paper - The study tests a coarse implication (architecture label) rather than the full model (subsidy gap, quantities, provider repricing hazard) because those economic primitives are not in public filings. - Classification noise and voluntary disclosure mean the estimates are underpowered; the null is informative only after converting it into bounds that account for measured unreliability.

Suggested next steps (implicit in the paper) - Obtain structured data on vendor relationships (through regulatory reporting, surveys, procurement data or transaction‑level records). - Advocate or experiment with a standardized disclosure regime for material AI vendor/provenance information to enable market and supervisory pricing of vendor concentration risk.

Assessment

Paper Typecorrelational Evidence Strengthlow — The design is observational with no exogenous variation in architecture; the core treatment (vendor vs. self-hosted) is derived from voluntary, often-missing textual disclosure and the classification is noisy (out-of-sample kappa ~0.57). The paper reports null differences but is underpowered and prone to measurement error, so the empirical evidence is insufficient to support strong causal claims about pricing of AI vendor dependence. Methods Rigormedium — The author pre-specifies a rubric, performs out-of-sample reliability checks, carries classification error through to inferential bounds, and runs multiple robustness checks (relabelling, firm fixed effects, cleaned comparison groups). However, there is no plausibly exogenous source of variation, key economic quantities (prices, q, provider identity) are unobserved, and measurement error and missing disclosure materially weaken identification. Sample508 U.S. registrants, 1,487 registrant–fiscal-year observations from Form 10-K filings with fiscal year-ends between 2023 and 2026; unit of analysis is registrant–year; textual evidence drawn from Item 1 (Business) and Item 1A (Risk Factors); outcomes are equity measures (realized volatility around the filing, market beta, and implied cost of equity). Themesgovernance adoption innovation IdentificationTextual classification of Item 1 and Item 1A of Form 10-K filings (2023–2026) into three architecture categories (vendor-dependent/renting, self-hosted/owning, no AI exposure) using a pre-specified rubric; cross-sectional and panel regressions relate these labels to equity-risk outcomes (post-filing realized volatility, market beta, implied cost of equity), controlling for size, profitability, leverage, industry fixed effects and disclosure volume; robustness checks include repeated relabeling, within-firm (firm fixed effects) comparisons, out-of-sample validation of the text rubric (Cohen's kappa reported) and a measurement-error adjustment to bound what a null result can exclude. GeneralizabilityLimited to U.S. publicly listed firms that file Form 10-K (excludes private firms and non-U.S. companies)., Relies on voluntary disclosure practices during an early/adoption period (2023–2026), so results may not hold once reporting norms or rules change., Architecture label is coarse (vendor-dependent vs. self-hosted) and does not capture key economic magnitudes (inference price, quantity q, provider identity, switching costs)., Measurement error in textual classification and the prevalence of non-disclosure reduce external validity and statistical power., Findings about equity pricing may not generalize across industries with very different AI usage intensity or regulatory regimes.

Claims (9)

ClaimDirectionOutcomeConfidence & EvidenceDetails
Firms that disclose renting AI models and firms that disclose building or serving their own models are indistinguishable in realized volatility, market beta, and implied cost of equity. Other null_result Realized volatility, market beta, and implied cost of equity
Reading fidelity high
Study strength medium
n=1487
0.3
The difference between vendor-dependent and self-hosted firms is small relative to its standard error for post-filing volatility, market beta, and implied cost of equity. Other null_result Post-filing volatility, market beta, and implied cost of equity
Reading fidelity high
Study strength medium
n=1487
0.3
Independent classifications of the same filing text agree on a registrant's model architecture only about half the time, with an out-of-sample Cohen's kappa of 0.571. Ai Safety And Ethics negative Reliability of model-architecture classification from annual-report text
Reading fidelity high
Study strength medium
Cohen's kappa = 0.571
0.3
Approximately three quarters of registrants in the comparison group discuss artificial intelligence but do not disclose where their models come from. Governance And Regulation negative Disclosure of AI model architecture or provenance
Reading fidelity high
Study strength medium
n=1487
roughly three quarters
0.3
Registrants that mention AI technology without disclosing their model architecture have a market beta about one-tenth higher than registrants whose filings never mention the subject. Other positive Market beta
Reading fidelity high
Study strength low
about a tenth higher
0.15
Registrants that mention AI technology without disclosing their model architecture have an implied cost of equity about one-fifteenth higher than registrants whose filings never mention the subject. Other positive Implied cost of equity
Reading fidelity high
Study strength low
about a fifteenth higher
0.15
Accounting for the observed classification error leaves room for a true difference in volatility of approximately one quarter of the comparison group's average volatility. Other mixed Difference in realized volatility between renting and owning firms
Reading fidelity high
Study strength medium
about a quarter of the comparison group's average volatility
0.3
Even under the paper's most favorable treatment of classification disagreements, the research design could not detect a difference in volatility smaller than approximately one-sixth. Other mixed Detectable difference in realized volatility
Reading fidelity high
Study strength medium
about a sixth
0.3
The paper concludes that dependence on external AI model providers cannot currently be assessed from public filings by investors or supervisors because no reporting rule requires firms to disclose model provenance. Governance And Regulation negative Public measurability and disclosure of AI vendor dependence
Reading fidelity high
Study strength medium
n=1487
0.3

Notes