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After the 2022 LLM shock, India's most AI-exposed IT-services firms reduced hiring sharply while raising output per worker, consistent with augmentation rather than mass job loss; the full-sample estimates are noisy but strengthen on a higher-quality subsample and show no analogous response to the 2016 deep-learning/cloud wave.

The Most Exposed Sector Meets the Shock: AI Exposure and Firm-Level Labor Outcomes in Indian IT Services
Mihir Khanna · July 16, 2026
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More AI-exposed Indian IT-services firms cut net hiring and raised labor productivity after the 2022 LLM shock—patterns consistent with task augmentation rather than mass displacement—though full-sample estimates are imprecise and effects concentrate in a higher-quality subsample.

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India has low aggregate AI exposure, ranking 123rd of 149 countries, yet exposure varies sharply across its firms. The IT-BPM industry, which employs roughly 5.4 million workers in back-office, coding, and software roles, holds a disproportionate share of jobs highly exposed to large language models (LLMs). I ask how more AI-exposed Indian firms in this sector adjusted hiring and productivity around two technology shocks: the cloud and deep-learning wave of 2015-16, and the LLM shock of 2022. I build an unbalanced panel of 13 publicly listed IT-services firms over FY2010-FY2025 (180 observations) and measure each firm’s exposure as the weighted average of the Eloundou et al. (2024) occupational scores across its business lines. I then estimate a continuous-treatment difference-in-differences model with firm and year fixed effects. After the 2022 shock, more-exposed firms slowed net hiring (β2 = −0.004 log points per standard deviation of exposure) and raised labor productivity (β2 = +0.075), though both full-panel estimates are imprecise, pointing to augmentation rather than displacement. The raw data are sharper: high-exposure firms cut annual net hiring from 8.3% to 3.1%, while low-exposure engineering-R&D firms held near 7.7%. The hiring effect strengthens and turns significant on the higher-quality subsample (β2 = −0.039, p < 0.05), and the earlier 2016 wave shows no such effect. These are, to my knowledge, the first firm-level tests of these two waves of AI/ML adoption in the sector most exposed to AI globally.

Summary

Main Finding

In India’s IT‑services sector, firms with greater pre‑existing occupational exposure to LLMs slowed net hiring and experienced faster growth in revenue per employee after the 2022 LLM wave. Point estimates are consistent with technology augmentation and resource reallocation rather than outright mass displacement, but precision is limited by a small firm sample and some data-quality constraints.

Key Points

  • Sample and scope: Unbalanced panel of 13 publicly listed Indian IT‑services and engineering‑R&D firms, FY2010–FY2025 (180 firm‑years; 167 for net‑hiring analyses).
  • Exposure measure: Firm‑level LLM exposure constructed as a shift‑share of occupational exposure scores from Eloundou et al. (2024) (weighted by firm business lines), standardized to mean 0 and SD 1.
  • Two “shocks” tested:
    • Deep‑learning/cloud wave: FY2016 (robustness: alternative 2018).
    • LLM wave: FY2023 (post‑ChatGPT).
  • Outcomes:
    • Net hiring (∆ ln employees).
    • Labor productivity (ln revenue per employee).
  • Raw patterns:
    • High‑exposure IT‑services firms: annual net hiring fell from 8.3% (2016–2022) to 3.1% post‑LLM.
    • Low‑exposure engineering‑R&D firms: hiring stayed near 7.7% post‑LLM.
    • Revenue per employee for high‑exposure firms pulled away after FY2023.
  • Main regression estimates (continuous‑treatment DiD with firm and year fixed effects):
    • Exposure × Post‑2022 (β2): net hiring ≈ −0.004 log points per SD of exposure; ln(revenue/employee) ≈ +0.075.
    • Exposure × Post‑2016 (β1): near zero.
    • Higher‑quality (reported‑only) subsample: hiring effect strengthens (β2 ≈ −0.039, p < 0.05).
  • Event study: pre‑trends largely flat; shifts concentrated in FY2023 onward; no comparable movement at the 2016 (or 2018) break.
  • Robustness & caveats:
    • Some firm‑year observations (64/180) are extrapolated estimates; results excluding extrapolations are stronger.
    • Small number of clusters (13 firms) makes standard cluster‑robust inference unreliable; authors used CR1 finite‑sample correction and advise wild‑cluster bootstrap for definitive inference.
    • Point estimates point toward augmentation (productivity up while hiring slows), but full‑panel coefficients are imprecise and should be treated as indicative.

Data & Methods

  • Data sources: annual reports, SEC filings for dual‑listed firms, business‑intelligence data; revenues reported in USD; employment = consolidated year‑end FTE.
  • Exposure construction:
    • yi = Σk hk,y * ELk, where hk,y = share of firm i’s workforce in occupation k and ELk = Eloundou et al. (2024) LLM exposure score for occupation k.
    • Resulting firm exposure standardized (across firms and time).
  • Empirical model:
    • Continuous‑treatment difference‑in‑differences:
      • Yit = β1 (Ei × Post2016t) + β2 (Ei × Post2022t) + γ′Xit + μi + λt + εit
      • Ei = standardized firm exposure; Post2016t = 1 for fiscal years ≥2016; Post2022t = 1 for fiscal years ≥2023 (fiscal year convention: FY2023 starts after March 31, 2023).
    • Fixed effects: firm (μi) and year (λt).
    • Outcomes: net hiring (∆ ln employees), ln(revenue/employee).
  • Identification relies on:
    • Exogeneity of baseline exposure (not endogenously chosen in response to shocks).
    • Parallel pre‑trends in outcomes across exposure levels (tested via event study).
    • Controlling common time shocks via year fixed effects.
  • Sensitivity checks:
    • Alternative break date (2018), dropping the largest firm (TCS), excluding COVID years, and keeping only reported (non‑extrapolated) firm‑years.
    • Authors note small‑cluster inference issues and recommend wild‑cluster bootstrap.

Implications for AI Economics

  • Sectoral heterogeneity matters: Aggregate unemployment or country‑level statistics can mask important sector/firm‑level reallocation—high‑exposure firms in a globally exposed sector can show distinct hiring and productivity responses even when national exposure is low.
  • Evidence toward augmentation: Simultaneous rise in revenue per employee and slowed hiring among more LLM‑exposed firms is consistent with LLMs augmenting worker productivity and enabling reallocation (fewer new hires, higher output per worker) rather than immediate mass layoffs.
  • Timing and technology specificity: The effects are concentrated after the 2022 LLM wave, not the earlier deep‑learning/cloud rollout, indicating that different AI generations (LLMs vs prior ML/cloud tooling) can have materially different labor impacts.
  • Policy relevance: Adjustment policies should focus on task‑ and firm‑level transitions (retraining, redeployment, support for firms adopting LLMs) rather than only macro unemployment insurance—because impacts appear to be redistribution/augmentation within sectors rather than economy‑wide job destruction.
  • Measurement and methodological takeaways:
    • Firm‑level, occupation‑weighted exposure indices are a useful tool to detect heterogeneous impacts of AI.
    • Small‑sample inference in firm‑level studies needs careful treatment (wild‑cluster bootstrap, more clusters).
    • Future work should expand the firm universe, include wage and composition outcomes, obtain non‑extrapolated employment measures, use task‑level adoption indicators, and track longer post‑LLM horizons to distinguish short‑run hiring delays from permanent displacement.

Overall, the paper provides early firm‑level evidence from the industry most exposed to LLMs that the LLM shock is associated with a slowdown in hiring and a rise in per‑worker revenue at more‑exposed firms—consistent with augmentation and reallocation—while underscoring the need for larger samples and careful inference to draw definitive causal conclusions.

Assessment

Paper Typequasi_experimental Evidence Strengthmedium — The panel fixed-effects DiD design plausibly isolates differential responses to discrete technology shocks and the 2016 null result provides a useful placebo; however the sample is small (13 listed firms, 180 obs), key estimates are imprecise in the full panel, exposure is measured indirectly via occupational scores, and potential confounders or anticipatory actions could bias estimates. Methods Rigormedium — The paper uses an appropriate continuous-treatment DiD with firm and year FE and compares two shock windows (including a placebo), but there are limitations: small N, possible violation of parallel trends not fully documented, measurement error in exposure, limited covariate/robustness detail reported, and short post-2022 horizon for dynamic effects. SampleUnbalanced panel of 13 publicly listed Indian IT-services/IT-BPM firms, FY2010–FY2025 (≈180 firm-year observations); firm exposure constructed as a weighted average of occupational AI/LLM exposure scores (Eloundou et al. 2024) across business lines; main outcomes are net hiring rates and firm labor productivity (likely revenue or value-added per worker). Themesproductivity labor_markets IdentificationContinuous-treatment difference-in-differences using firm and year fixed effects: firm-level exposure is measured as the occupation-weighted average LLM/AI-exposure scores (Eloundou et al. 2024) across business lines, and identification compares pre/post changes around two technology shocks (2015–16 deep-learning/cloud wave and the 2022 LLM shock) across firms with differing exposure. GeneralizabilitySmall sample of publicly listed firms may not represent private/smaller firms, Findings are specific to India and the IT-BPM sector (limited cross-country or cross-sector external validity), Exposure measure relies on occupation-level scores that may misclassify firm-level AI usage or intensity, Short post-2022 follow-up limits inference on longer-run displacement or reallocation, Results may not generalize to non-IT industries or to sectors with different tasks/organizational structures

Claims (14)

ClaimDirectionOutcomeConfidence & EvidenceDetails
India has low aggregate AI exposure, ranking 123rd of 149 countries. Automation Exposure negative aggregate AI exposure ranking among countries
Reading fidelity high
Study strength medium
n=149
123rd of 149 countries
0.48
AI exposure varies sharply across Indian firms. Automation Exposure mixed firm-level AI/LLM exposure heterogeneity
Reading fidelity high
Study strength medium
n=13
0.48
The IT-BPM industry employs roughly 5.4 million workers in back-office, coding, and software roles. Employment positive employment in IT-BPM
Reading fidelity high
Study strength medium
roughly 5.4 million workers
0.48
The IT-BPM industry holds a disproportionate share of jobs highly exposed to large language models (LLMs). Automation Exposure positive share of jobs highly exposed to LLMs within IT-BPM
Reading fidelity high
Study strength medium
not reported
0.48
I build an unbalanced panel of 13 publicly listed IT-services firms over FY2010–FY2025 (180 observations). Other neutral dataset composition (firm-year observations)
Reading fidelity high
Study strength high
n=180
13 firms, 180 observations
0.8
Each firm’s AI exposure is measured as the weighted average of the Eloundou et al. (2024) occupational scores across its business lines. Other neutral firm exposure measurement methodology
Reading fidelity high
Study strength high
n=13
0.8
I estimate a continuous-treatment difference-in-differences model with firm and year fixed effects. Other neutral estimation approach
Reading fidelity high
Study strength high
n=180
0.8
After the 2022 LLM shock, more-exposed firms slowed net hiring (β2 = −0.004 log points per standard deviation of exposure). Hiring negative net hiring (log points)
Reading fidelity high
Study strength low
n=180
β2 = −0.004 log points per standard deviation of exposure
0.24
After the 2022 LLM shock, more-exposed firms raised labor productivity (β2 = +0.075). Firm Productivity positive labor productivity
Reading fidelity high
Study strength low
n=180
β2 = +0.075
0.24
Both full-panel estimates (hiring and productivity) are imprecise, pointing to augmentation rather than displacement. Automation Exposure mixed statistical precision and interpretation (augmentation vs displacement)
Reading fidelity high
Study strength speculative
n=180
0.08
In the raw data, high-exposure firms cut annual net hiring from 8.3% to 3.1%, while low-exposure engineering–R&D firms held near 7.7%. Hiring negative annual net hiring rate
Reading fidelity high
Study strength medium
high-exposure: 8.3% → 3.1%; low-exposure ≈ 7.7%
0.48
The hiring effect strengthens and turns significant on a higher-quality subsample (β2 = −0.039, p < 0.05). Hiring negative net hiring (log points) in subsample
Reading fidelity high
Study strength medium
β2 = −0.039, p < 0.05
0.48
The earlier 2016 cloud/deep-learning wave shows no comparable hiring or productivity effect. Other null_result hiring and productivity response to 2016 wave
Reading fidelity high
Study strength medium
n=180
no comparable effect observed for 2016 wave
0.48
These are, to the author’s knowledge, the first firm-level tests of these two waves of AI/ML adoption in the sector most exposed to AI globally. Other neutral novelty of empirical evidence
Reading fidelity high
Study strength speculative
not reported
0.08

Notes