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Data analytics—led by AI/ML and underpinned by ESG metrics and data governance—are reshaping corporate investment decisions by improving forecasting, risk assessment and strategic agility; but benefits depend on leadership, infrastructure and regulatory alignment, while bias, poor data quality and regulatory fragmentation limit impact.

A Systematic Literature Review of Data Analytics Methods Used in Global Corporate Investment Strategies
Abrol, Ilankshi · January 01, 2026 · Tuwhera (Auckland University of Technology)
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A systematic review finds that AI/ML, ESG integration and robust data governance are key enablers of analytics-driven corporate investment strategies, while leadership, digital infrastructure and culture determine whether analytics translate into improved risk intelligence, agility and long-term value—yet algorithmic bias, data quality and fragmented regulation remain major barriers.

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Corporate investment strategies are increasingly enhanced by data analytics methods, including artificial intelligence (AI), machine learning (ML), and big data analytics. These technologies reshape financial decision-making by enabling faster forecasting, more accurate risk assessment, and optimized capital allocation. Across industries and regions, analytics tools also support strategic agility and alignment between data capabilities and business goals. Based on secondary data, this dissertation investigates how data analytics methods enhance global corporate investment strategies, addressing the lack of integrated, cross-sectoral understanding of how analytics capabilities, governance, and ESG (environmental, social, and governance) considerations jointly shape investment decision-making. A systematic literature review (SLR) was conducted following PRISMA 2020 guidelines and Braun and Clarke’s (2019) six-phase reflexive thematic analysis framework. A total of 25 peer-reviewed articles published between 2015 and 2025 were analysed to synthesise interdisciplinary insights across sectors. The review identifies AI/ML, ESG integration, and data governance as critical enablers of corporate investment strategy, highlighting how these technologies shape analytics-driven decision-making. Organisational factors – including leadership commitment, digital infrastructure, cultural readiness, and regulatory alignment – emerged as pivotal success factors, in translating analytics investments into improved risk intelligence, strategic agility, and long-term value creation. Ethical concerns such as algorithmic bias and transparency remain persistent barriers, along with data quality and global regulatory fragmentation. Based on the literature review, this study proposes an integrated conceptual framework grounded in Dynamic Capabilities Theory (Teece, 2018) and the Strategic Alignment Model (Coltman et al., 2015). The framework is designed for financial leaders, policymakers, and corporate strategists seeking to enhance decision-making through analytics integration. It serves as a practical guide for applying data analytics in complex investment environments by linking technological enablers (AI, ESG, data governance, and FinTech) with strategic outcomes. The framework’s uniqueness lies in its holistic, cross-sectoral synthesis of technological, organisational, and ethical dimensions, offering both theoretical and practical contributions to the evolving field of data-driven corporate finance. This research provides theoretical insights into the strategic value of data analytics and practical guidance for implementing analytics-enabled investment strategies across global corporate contexts.

Summary

Main Finding

The dissertation’s systematic literature review (25 peer‑reviewed articles, 2015–2025) finds that AI/ML, ESG integration, and robust data governance are the primary enablers that transform corporate investment strategy. Organisational capabilities (leadership commitment, digital infrastructure, cultural readiness, regulatory alignment) determine whether analytics investments translate into better forecasting, risk intelligence, optimized capital allocation, and enhanced investor confidence. Persistent barriers include algorithmic bias and transparency issues, data quality problems, and fragmented global regulation. The study synthesises these insights into an integrated, practical conceptual framework grounded in Dynamic Capabilities Theory and the Strategic Alignment Model.

Key Points

  • Scope and evidence
    • Systematic Literature Review (SLR) following PRISMA 2020; reflexive thematic analysis using Braun & Clarke (2019).
    • Corpus: 25 peer‑reviewed studies (2015–2025), cross‑sectoral (energy, logistics, healthcare, telecommunications, wealth management, etc.).
  • Core technological drivers
    • AI/ML and predictive analytics: improve forecasting accuracy, speed, and scale of investment decisions.
    • Big data and real‑time data integration: enable holistic risk views by combining financials, macro data, alternative data (e.g., sentiment).
    • FinTech tools: support execution, liquidity management, and operationalization of analytics.
  • Strategic outcomes
    • Improved risk intelligence and volatility management.
    • Optimized capital allocation and higher ROI where analytics are well aligned with strategy.
    • Greater transparency and traceability—important for investor trust and ESG reporting.
  • Organisational enablers and constraints
    • Success depends on leadership buy‑in, digital infrastructure, talent/skills, and cultural readiness.
    • Data governance, privacy compliance, and regulatory alignment are essential for scalable adoption.
  • Ethical and regulatory risks
    • Algorithmic bias, lack of model interpretability, and opaque decision rules are major ethical barriers.
    • Data quality and fragmented international regulations hinder cross‑jurisdictional implementations.
  • Conceptual contribution
    • An integrated framework links technological enablers (AI/ML, ESG analytics, governance, FinTech) with organisational capabilities and strategic outcomes, guided by Dynamic Capabilities Theory and the Strategic Alignment Model.

Data & Methods

  • Methodology
    • Systematic Literature Review (SLR) using PRISMA 2020 protocols for study selection and transparency.
    • Reflexive thematic analysis per Braun & Clarke’s six‑phase framework to code and synthesize themes.
  • Corpus and selection
    • 25 peer‑reviewed articles published 2015–2025; inclusion/exclusion criteria and databases/search strings reported in appendices.
    • Risk‑of‑bias mitigation: explicit inclusion/exclusion criteria, coding matrix, and thematic frequency analysis.
  • Analysis artifacts
    • Thematic coding matrix, theme frequency tables, industry‑specific prioritisation tables, and conceptual framework diagrams included.
  • Limitations noted
    • Secondary data only (no primary or causal empirical tests), potential selection bias in reviewed corpus, and limited sample size for a cross‑sector synthesis.

Implications for AI Economics

  • Firm‑level productivity and capital allocation
    • AI/ML and big data can materially improve firms’ investment decision quality, potentially raising firm value where organisational capabilities enable effective use. Empirical AI economics work should quantify effect sizes across sectors and firm types.
  • Market efficiency and information asymmetry
    • Wider analytical adoption may reduce information asymmetries (better forecasting, more transparent ESG metrics) but could also introduce correlated algorithmic strategies that amplify short‑term volatility—an area for theoretical and empirical modelling.
  • Risk, systemic concerns, and regulation
    • Algorithmic commonality and opaque models can create systemic tail risks; economists should study how analytics adoption interacts with market liquidity, contagion, and macroprudential policy.
    • Regulatory fragmentation impedes cross‑border capital flows and comparability of ESG signals; harmonised standards for data, model transparency, and ESG accounting would reduce frictions.
  • Labour, skills, and factor reallocation
    • Increased demand for analytics capabilities implies factor reallocation (skills premium for data scientists/quant analysts). Research can explore complementarities between human capital and analytics capital in driving returns.
  • Measuring ESG value
    • Analytics enables richer ESG measurement; economists should develop validated methods for incorporating ESG signals into asset pricing, cost of capital estimation, and corporate valuation.
  • Research agenda (practical next steps)
    • Causal empirical studies: panel regressions, difference‑in‑differences, or instrumented designs linking analytics adoption to investment outcomes and firm performance.
    • Microdata collection: firm‑level adoption metrics, model types used, governance practices, and performance over time.
    • Systemic modelling: agent‑based or equilibrium models to examine marketwide effects of correlated algorithmic strategies and regulatory interventions.
    • Policy evaluation: cost‑benefit analyses of transparency/interpretability mandates, cross‑border data governance harmonisation, and ESG reporting standards.

Summary takeaway for AI economists: the dissertation synthesises strong conceptual evidence that AI and analytics reshape corporate investment choice, but the field needs rigorous causal and market‑level empirical work to measure welfare, distributional, and systemic consequences—and to inform policy choices around governance, transparency, and ESG standardisation.

Assessment

Paper Typereview_meta Evidence Strengthlow — The study is a systematic literature review synthesising secondary sources rather than generating new causal evidence; it aggregates insights from diverse papers but does not itself identify causal effects or produce quantitative effect estimates. Methods Rigorhigh — The review follows established protocols (PRISMA 2020) and a recognized thematic analysis approach (Braun & Clarke), indicating strong procedural rigor in search, screening and qualitative synthesis; however, it analyses a relatively small set (25 papers) and does not perform meta-analytic aggregation of effect sizes. SampleA systematic sample of 25 peer‑reviewed articles published 2015–2025, drawn from interdisciplinary literature on AI/ML, big data analytics, ESG and corporate finance; includes empirical studies, conceptual pieces and case studies across multiple industries and regions (not further disaggregated in the summary). Themesorg_design governance GeneralizabilityLimited number of included studies (25) constrains breadth and coverage, Possible publication and language biases (likely English-language, peer‑reviewed sources), Heterogeneous study designs, sectors and geographies reduce comparability, Rapid technological change (post‑2025 developments) may make findings time‑sensitive, Findings mainly descriptive/qualitative—limited external validity for causal or quantitative projection, Potential bias toward larger firms and developed‑market contexts in the underlying literature

Claims (10)

ClaimDirectionOutcomeConfidence & EvidenceDetails
Data analytics methods (AI, ML, big data) reshape financial decision-making by enabling faster forecasting, more accurate risk assessment, and optimized capital allocation. Decision Quality positive forecasting speed/accuracy; risk assessment accuracy; quality of capital allocation decisions
Reading fidelity high
Study strength medium
n=25
0.24
Analytics tools support strategic agility and alignment between data capabilities and business goals across industries and regions. Organizational Efficiency positive strategic agility and alignment between data capabilities and business objectives
Reading fidelity high
Study strength medium
n=25
0.24
AI/ML, ESG integration, and data governance are critical enablers of corporate investment strategy. Decision Quality positive presence and role of technological and governance enablers in investment strategy formulation
Reading fidelity high
Study strength medium
n=25
0.24
Organisational factors—leadership commitment, digital infrastructure, cultural readiness, and regulatory alignment—are pivotal success factors in translating analytics investments into improved risk intelligence, strategic agility, and long-term value creation. Decision Quality positive risk intelligence, strategic agility, long-term value creation resulting from analytics investments
Reading fidelity high
Study strength medium
n=25
0.24
Ethical concerns (algorithmic bias and transparency), data quality issues, and global regulatory fragmentation remain persistent barriers to analytics-enabled investment decision-making. Ai Safety And Ethics negative presence and impact of ethical, data quality, and regulatory barriers on analytics adoption/effectiveness
Reading fidelity high
Study strength medium
n=25
0.24
This study proposes an integrated conceptual framework (grounded in Dynamic Capabilities Theory and the Strategic Alignment Model) that links technological enablers (AI, ESG, data governance, FinTech) with strategic outcomes for financial leaders and policymakers. Decision Quality positive conceptual linkage between technological enablers and strategic decision-making outcomes
Reading fidelity high
Study strength speculative
n=25
0.04
The framework's uniqueness lies in its holistic, cross-sectoral synthesis of technological, organisational, and ethical dimensions, offering both theoretical and practical contributions to data-driven corporate finance. Research Productivity positive theoretical and practical contribution to the field (novelty/holism of framework)
Reading fidelity high
Study strength speculative
n=25
0.04
This research provides practical guidance for implementing analytics-enabled investment strategies across global corporate contexts. Organizational Efficiency positive practical applicability/advice for implementation of analytics in corporate investment
Reading fidelity high
Study strength speculative
n=25
0.04
There is a lack of integrated, cross-sectoral understanding in the literature about how analytics capabilities, governance, and ESG jointly shape investment decision-making. Research Productivity negative completeness/integration of existing literature on combined role of analytics capabilities, governance, and ESG in investment decisions
Reading fidelity high
Study strength medium
n=25
0.24
The study followed PRISMA 2020 guidelines and Braun & Clarke’s six-phase reflexive thematic analysis to conduct a systematic literature review of 25 peer-reviewed articles published between 2015 and 2025. Other null_result methodological approach and sample characteristics of the literature review
Reading fidelity high
Study strength high
n=25
0.4

Notes