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Decentralized price-learning commonly used in algorithmic pricing can push markets to a Conjectural Variations equilibrium driven by learning-induced bias; when firms see all rivals' prices or rival experiments are independent, the market instead converges to the standard Nash outcome. The paper proves convergence conditions and supplies finite-sample error bounds (≈T^{-1/2}).

Conjectural Variations in Competitive Dynamic Pricing: A Learning Foundation via Experimentation Design and Feedback Structure
Light, Bar, Wang, Wenyu · February 13, 2026 · arXiv (Cornell University)
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When sellers learn prices via local experiments while observing only some rivals, correlated experimentation creates an omitted-variable bias that steers dynamics to a Conjectural Variations equilibrium (collapsible to Nash under full feedback or independent rival experiments), and the authors prove convergence with a finite-sample price-error rate around T^{-1/2}.

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We study competitive dynamic pricing among multiple sellers, motivated by the rise of large-scale experimentation and algorithmic pricing in retail and online marketplaces. Sellers repeatedly set prices using simple learning rules and observe their own realized demand, while possibly observing only a subset of rivals' prices, even though demand depends on all sellers' prices and is subject to random shocks. Each seller runs local price experiments, such as switchback-style designs, and updates a focal price using a linear demand estimate fitted to its own demand data and the competitor prices it observes. Under certain conditions on demand, the resulting dynamics converge to a Conjectural Variations (CV) equilibrium, a classic static equilibrium notion in which each seller best responds under a conjecture that rivals' prices co-move systematically to changes in its own price. Unlike standard CV models that treat conjectures as behavioral primitives, we show that these conjectures arise endogenously from the interaction between the feedback structure and the correlation structure of experimentation. When a seller does not observe some rivals' prices, correlated experimentation induces an omitted-variable bias in demand estimation. We show that this bias determines the conjectures that govern the long-run equilibrium. Notably, when this learning bias vanishes, for example under full price feedback or independent experimentation of unobserved rivals, the learning dynamics converge to the standard Nash equilibrium. We provide simple sufficient conditions on demand for convergence in standard models and establish a finite-sample guarantee, showing that the mean squared price error decays at a rate of $\widetilde O (T^{-1/2})$.

Summary

Main Finding

When decentralized sellers run practical local price experiments and fit local (misspecified) linear demand models using only the prices they observe, the repeated pricing dynamics converge to a Conjectural Variations (CV) equilibrium. The CV conjecture matrix A is not a behavioral primitive but is endogenously generated by the interaction of (i) which rivals’ prices each seller observes (feedback structure) and (ii) the statistical dependence (correlation) in sellers’ experiment-induced price variation (experimentation structure). If the learning bias from omitted (unobserved) rival prices vanishes (e.g., full price feedback or independent experimentation of unobserved rivals), the dynamics instead converge to the Nash equilibrium. A finite-sample bound shows mean-squared price error decays at rate ~T−1/2 (up to logs) under the convergence conditions.

Key Points

  • Setup and feedback:
    • Multiple sellers repeatedly post prices; demand depends on all prices plus noise.
    • Each seller observes her own price and realized demand, and may observe prices of only a subset of rivals (bandit → partial → full feedback).
  • Experimentation:
    • Sellers run local batch experiments (two- or three-point or general perturbations) around a focal price, possibly synchronized or correlated across sellers.
    • Perturbation magnitudes shrink over time; updates move partially toward the fitted-model revenue-maximizer.
  • Source of conjectures:
    • When a seller omits some rival prices from her regression, correlated experimentation of those unobserved rivals induces an omitted-variable bias.
    • This bias makes the seller behave as if unobserved rivals systematically co-move with her own price; these implied co-movement coefficients form the induced conjecture matrix A.
  • Equilibrium selection:
    • Learning dynamics converge to the CV equilibrium determined by the induced A (not an arbitrary CV).
    • Special cases: full price feedback or asymptotically uncorrelated unobserved experimentation → A = 0 → Nash equilibrium.
  • Comparative statics:
    • Under strategic complementarity, larger positive induced conjectures raise equilibrium prices relative to Nash (potentially supra-competitive).
    • Induced conjectures’ signs/magnitudes depend on exactly which rivals are observed and on correlation structure; effects can be non-monotone and market-specific.
  • Stability and rates:
    • Convergence requires stability conditions separating first-order competitive/conjectural effects from curvature (local linear approximation) effects.
    • For linear demand the condition resembles diagonal dominance; for MNL it typically holds when market shares are not too large.
    • Finite-sample guarantee: mean-squared price error decays on the order of T−1/2 (up to logs), matching best-known rates in related bandit-convergence work.
  • Robustness:
    • The CV mechanism arises from the learnable (observable) price–demand relationship and is not specific to linear regression; other estimation rules that use the same observed variation will inherit similar conjectural terms.
    • Even if global convergence fails, the induced conjecture matrix still governs the local direction of adjustment.

Data & Methods

  • Theoretical model:
    • Repeated pricing game with n sellers. Each period: sellers set prices; demands follow an unknown function of the full price vector plus iid shocks.
    • Feedback model: each seller i observes her own demand and prices of a subset Si of rivals (Si may vary across sellers).
  • Learning algorithm (per seller):
    • Batch experiments: within each batch, seller perturbs a focal price by randomized amounts (A/B, switchback, or general noise) and collects batch data (own price, own demand, observed rival prices).
    • Fits a linear (local) regression of own demand on own price and observed rival prices (omitted unobserved rival prices).
    • Computes the revenue-maximizing price implied by the fitted linear model (holding observed rival prices at batch averages) and moves partially toward it (bounded update).
  • Mathematical analysis:
    • Characterize omitted-variable bias from correlated experimentation as partial linear projection coefficients; these coefficients give the entries of the induced conjecture matrix A.
    • Prove that, under regularity and stability conditions and vanishing experiment magnitudes, the stochastic iterative updates converge almost surely to the fixed point characterized by the CV equilibrium with conjectures A.
    • Provide finite-sample mean-squared error bounds for prices: error ~ eO(T−1/2).
    • Derive sufficient stability conditions in canonical demand families: linear demand (diagonal dominance–type condition) and multinomial logit (restrictions on market shares).
  • Scope:
    • Analytical, proof-based; no empirical estimation of real market data in the paper. The mechanism is illustrated and made concrete via linear and MNL examples.

Implications for AI Economics

  • Algorithmic design matters for equilibrium selection:
    • The micro-design choices of pricing algorithms (batching, perturbation schedules, which rivals’ prices are incorporated) and shared infrastructure that synchronizes updates can systematically shift markets away from Nash toward CV equilibria that may be supra- or sub-competitive.
    • For AI economists modeling markets with algorithmic pricing, equilibrium predictions must account for the feedback and experimentation architecture—not just primitives of demand and payoffs.
  • Platform and infrastructure levers:
    • Platform APIs, rate limits, shared repricing tools, and scheduled batch jobs can induce correlated experimentation. Platforms that care about competitive outcomes can reduce induced conjectural bias by (a) increasing transparency/full price feedback, (b) de-synchronizing update windows, or (c) discouraging large common perturbations.
    • Conversely, covertly aligning update schedules or enabling synchronized campaign events (e.g., platform-wide discounts) can unintentionally facilitate supra-competitive dynamics.
  • Empirical implications:
    • When estimating demand or testing for algorithmic collusion, researchers should control for correlations in price variation across sellers and for which prices each firm observes. Observed supra-competitive prices may reflect learning-induced CV equilibria rather than explicit coordination.
    • The induced conjecture matrix A is estimable in principle from observed price co-movements and feedback graphs; doing so can diagnose whether algorithmic learning is shifting markets away from competitive benchmarks.
  • Policy and antitrust:
    • Regulators evaluating algorithmic collusion should consider structural sources of statistical dependence (shared software, synchronized schedules, platform designs) that can produce collusive-like outcomes without explicit communication.
    • Policy responses can target the information and experimental-design channels (e.g., requiring platforms to publish update-timing heterogeneity, limiting synchronized bulk repricing, or mandating better logging of A/B schedules) as complements to enforcement aimed at explicit coordination.
  • Modeling advice for AI economists:
    • Incorporate partial feedback graphs and correlated perturbations into models of algorithmic pricing and market dynamics; treat conjectures as endogenous outputs of learning processes, not primitives.
    • When comparing market welfare under different algorithmic architectures, use the paper’s mapping from feedback+correlation → induced conjectures → equilibrium prices to evaluate design tradeoffs (welfare, seller surplus, consumer surplus).
  • Limitations & further questions:
    • Results hinge on local linear learning and shrinking experiment magnitudes; global nonlinearity or persistent large perturbations can invalidate stability conditions though the induced-conjecture effect remains influential locally.
    • Open empirical work: measuring the magnitude of induced conjectures in real marketplaces and testing platform interventions (de-synchronization, transparency) to mitigate supra-competitive outcomes.

Assessment

Paper Typetheoretical Evidence Strengthn/a — The contribution is theoretical: results are proven within a formal model rather than identified from empirical data, so conventional evidence-strength grading for causal inference does not apply. Methods Rigorhigh — The paper provides formal convergence proofs, explicit sufficient conditions on demand for convergence to CV or Nash equilibria, and a finite-sample performance bound (mean squared price error decays at roughly T^{-1/2}), indicating strong mathematical rigor and attention to statistical estimation error. SampleNo empirical sample; the paper analyzes an analytical model of multiple sellers who repeatedly set prices, run local (switchback-style) experiments, observe realized demand and possibly only a subset of rivals' prices, and update prices using linear demand estimates fit to their own observed data under stochastic demand shocks. Themesinnovation adoption IdentificationNot applicable (theoretical): causal claims are derived analytically from a formal model of repeated pricing with local experimentation; equilibrium characterization follows from assumptions on demand, feedback/observation structure, and the correlation structure of experiments that generate omitted-variable bias in sellers' demand estimates. GeneralizabilityRelies on linear demand specification (linear least-squares updates); nonlinear demand or complex consumer heterogeneity may break results., Assumes simple learning rules and small local experiments — real firms may use more complex algorithms or global optimization., Feedback/observation structure is stylized (partial observation of rivals' prices); different market information architectures could change equilibria., Ignores multi-product settings, inventory constraints, and other operational frictions common in retail/marketplaces., Assumes stationarity and specific correlation structures of experimentation; nonstationary demand or strategic long-horizon planning may alter dynamics., No empirical validation provided; applicability to real-world marketplaces depends on whether firms' algorithms and data correspond to model assumptions.

Claims (7)

ClaimDirectionOutcomeConfidence & EvidenceDetails
Under certain conditions on demand, the resulting dynamics converge to a Conjectural Variations (CV) equilibrium. Market Structure positive convergence of price dynamics to a Conjectural Variations equilibrium
Reading fidelity high
Study strength high
not reported
0.2
Conjectural variations (conjectures) arise endogenously from the interaction between the feedback structure and the correlation structure of experimentation, rather than being behavioral primitives. Market Structure positive formation of conjectures governing long-run equilibrium
Reading fidelity high
Study strength high
not reported
0.2
When a seller does not observe some rivals' prices, correlated experimentation induces an omitted-variable bias in demand estimation, and this bias determines the conjectures that govern the long-run equilibrium. Error Rate negative omitted-variable bias in the seller's demand estimate and its effect on equilibrium conjectures
Reading fidelity high
Study strength high
not reported
0.2
When the learning bias vanishes (for example under full price feedback or independent experimentation of unobserved rivals), the learning dynamics converge to the standard Nash equilibrium. Market Structure positive convergence of learning dynamics to Nash equilibrium
Reading fidelity high
Study strength high
not reported
0.2
The paper provides simple sufficient conditions on demand for convergence in standard models. Market Structure positive sufficient conditions for convergence of pricing dynamics
Reading fidelity high
Study strength medium
not reported
0.12
The paper establishes a finite-sample guarantee showing that the mean squared price error decays at a rate of \widetilde O (T^{-1/2}). Error Rate positive mean squared price error over time
Reading fidelity high
Study strength high
\widetilde O (T^{-1/2})
0.2
Sellers run local price experiments (such as switchback-style designs) and update a focal price using a linear demand estimate fitted to their own demand data and the competitor prices they observe. Other mixed behavioral rule for price updates (local experimentation + linear demand fitting)
Reading fidelity high
Study strength speculative
not reported
0.02

Notes