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Among 326 Chinese B2B SMEs, managers who view AI as useful and have AI-capable suppliers are more likely to adopt AI for procurement, and adoption is associated with a roughly 21% faster decision cycle and 16% lower procurement costs; lack of organizational resources hampers uptake.

Research on the Adoption of Artificial Intelligence and Procurement Decision-Making Behavior in B2B Scenarios Based on Quantitative Analysis
Bojun Liu · Fetched March 25, 2026 · Frontiers in Business, Economics and Management
semantic_scholar correlational low evidence 7/10 relevance DOI Source
Survey evidence from 326 Chinese B2B SMEs finds that perceived usefulness and supplier AI capability positively predict AI procurement adoption while limited organizational resources inhibit it, and AI adoption is associated with a 21.3% shorter decision-making cycle and 15.7% lower procurement costs.

This article focuses on 326 small and medium-sized B2B enterprise procurement managers and supply chain managers in the Yangtze River Delta and Pearl River Delta regions, covering areas such as machinery manufacturing and industrial product wholesale. The research focuses on the pain points of digital transformation in small and medium-sized enterprise procurement. Through questionnaire surveys and multiple linear regression methods, it explores the influencing factors of artificial intelligence (AI) adoption in the procurement process (such as supplier screening and demand forecasting) and its role in procurement decision-making efficiency and cost control. The results show that perceived usefulness and supplier AI capability positively drive adoption (β=0.32, 0.28, p<0.01), Insufficient organizational resources significantly inhibits adoption (β=-0.19, p<0.05); The adoption of AI can shorten the procurement decision-making cycle by 21.3% and reduce procurement costs by 15.7%. The data is sourced from field research conducted in 2024 and public reports from the Ministry of Industry and Information Technology and the National Bureau of Statistics, providing empirical reference for B2B enterprises to optimize AI procurement strategies, solve transformation difficulties, and improve supply chain management levels.

Summary

Main Finding

Adoption of AI in procurement among 326 SME procurement and supply-chain managers in the Yangtze River Delta and Pearl River Delta is positively driven by perceived usefulness (β = 0.32, p < 0.01) and suppliers' AI capability (β = 0.28, p < 0.01), and significantly inhibited by insufficient organizational resources (β = -0.19, p < 0.05). AI adoption is associated with a 21.3% shorter procurement decision-making cycle and a 15.7% reduction in procurement costs.

Key Points

  • Sample: n = 326 procurement and supply-chain managers from SMEs in machinery manufacturing and industrial product wholesale in the Yangtze River Delta and Pearl River Delta (field data collected in 2024).
  • Main predictors of AI adoption:
    • Perceived usefulness: β = 0.32, p < 0.01 (positive driver).
    • Supplier AI capability: β = 0.28, p < 0.01 (positive driver).
    • Insufficient organizational resources: β = -0.19, p < 0.05 (negative inhibitor).
  • Operational outcomes of adoption:
    • Procurement decision-making cycle shortened by 21.3%.
    • Procurement costs reduced by 15.7%.
  • Data sources also include public reporting from the Ministry of Industry and Information Technology and the National Bureau of Statistics.
  • Methods: questionnaire survey and multiple linear regression analysis to identify determinants of AI adoption and associations between adoption and procurement outcomes.

Data & Methods

  • Data collection: Field survey (2024) of 326 B2B SME procurement/supply-chain managers in two major Chinese manufacturing regions; supplemented with sectoral statistics and public reports (MIIT, NBS).
  • Empirical approach:
    • Predictors (e.g., perceived usefulness, supplier AI capability, organizational resources) regressed on an AI adoption measure using multiple linear regression.
    • Adoption linked to outcome measures (decision-making cycle time and procurement costs) to estimate relative improvements associated with AI adoption.
  • Statistical evidence: reported standardized coefficients (β) with significance at p < 0.01 and p < 0.05 for key predictors; percentage reductions reported for operational outcomes.
  • Notes on scope/limitations (implicit from method):
    • Cross-sectional survey design limits causal claims; associations are robust to the regression specification reported but temporal causality is not established.
    • Sample focused on SMEs in two Chinese regions and selected industries, which may limit external generalizability.

Implications for AI Economics

  • Firm strategy and investment:
    • Perceived usefulness and supplier AI capability materially influence adoption; SMEs should prioritize demonstrable productivity gains and cultivate supplier ecosystems with AI competence.
    • Organizational resource constraints are a real barrier—targeted investments (training, IT infrastructure, change management) can unlock adoption benefits.
  • Supplier-side effects:
    • Supplier AI capability is both a direct driver of buyer adoption and a channel for diffusion—policies or business models that raise supplier AI capacity can accelerate network-wide adoption in B2B markets.
  • Measurable economic gains:
    • The reported 21.3% faster decision cycles and 15.7% cost reductions provide empirical estimates of operational benefits that can be incorporated into ROI and diffusion models in AI economics.
  • Policy and ecosystem design:
    • Public interventions (subsidies, training programs, standards) focusing on SME resource constraints and supplier capabilities may have high leverage for procurement AI diffusion.
  • Directions for research:
    • Use longitudinal or quasi-experimental designs to establish causality and estimate dynamic returns to AI investments.
    • Explore heterogeneity by firm size, industry, and supplier network structure to inform targeted policies and firm-level adoption strategies.
    • Quantify baseline magnitudes (absolute time/cost levels) and translate percentage gains into firm-level profit impacts for richer welfare and diffusion modeling.

Assessment

Paper Typecorrelational Evidence Strengthlow — Findings come from a single cross-sectional survey with self-reported measures and regression associations; there is no quasi-experimental variation, instrumental variables, or longitudinal design to rule out reverse causality, omitted variable bias, or common-method bias, so causal interpretation is weak despite statistically significant coefficients. Methods Rigorlow — The study uses standard multiple regression on a modest sample (n=326) and draws on public statistics for context, but it lacks stronger identification strategies, details on control variables, robustness checks, measurement validation, or efforts to address endogeneity or common-method variance, limiting methodological rigor. SampleField survey of 326 procurement managers and supply-chain managers at small and medium-sized B2B enterprises in the Yangtze River Delta and Pearl River Delta regions of China (sectors include machinery manufacturing and industrial product wholesale); supplemented with 2024 public reports from the Ministry of Industry and Information Technology and the National Bureau of Statistics. Themesadoption productivity org_design IdentificationCross-sectional field survey of 326 procurement and supply-chain managers with multiple linear regression to estimate associations between perceived usefulness, supplier AI capability, organizational resources and AI adoption; no experimental, instrumental-variable, panel, or other quasi-experimental identification reported, so causal claims rely on controlled regression associations. GeneralizabilityGeographic: limited to two Chinese regions (Yangtze River Delta and Pearl River Delta), Firm size: only small and medium-sized enterprises (SMEs), Sector: focused on machinery manufacturing and industrial product wholesale (B2B), Role: respondents are procurement and supply-chain managers — reflects managerial perceptions, Data type: cross-sectional and self-reported (subject to measurement and recall bias), Institutional context: results may not generalize outside China's regulatory and supply-chain environment, Causal limits: associations may not hold in contexts where AI adoption is driven by different institutional or market factors

Claims (6)

ClaimDirectionConfidenceOutcomeDetails
Perceived usefulness positively drives AI adoption in procurement (β = 0.32, p < 0.01). Adoption Rate positive high AI adoption in procurement
n=326
β=0.32
0.3
Supplier AI capability positively drives AI adoption in procurement (β = 0.28, p < 0.01). Adoption Rate positive high AI adoption in procurement
n=326
β=0.28
0.3
Insufficient organizational resources significantly inhibit AI adoption in procurement (β = -0.19, p < 0.05). Adoption Rate negative high AI adoption in procurement
n=326
β=-0.19
0.3
Adoption of AI can shorten the procurement decision-making cycle by 21.3%. Task Completion Time positive high procurement decision-making cycle (time)
n=326
21.3% reduction
0.3
Adoption of AI can reduce procurement costs by 15.7%. Organizational Efficiency positive high procurement costs
n=326
15.7% reduction
0.3
Data sources include field research conducted in 2024 and public reports from the Ministry of Industry and Information Technology and the National Bureau of Statistics. Other null_result high data provenance / sources
n=326
0.5

Notes