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Among 326 Chinese B2B SMEs, managers who view AI as useful and have AI-capable suppliers are more likely to adopt AI for procurement, and adoption is associated with a roughly 21% faster decision cycle and 16% lower procurement costs; lack of organizational resources hampers uptake.

Research on the Adoption of Artificial Intelligence and Procurement Decision-Making Behavior in B2B Scenarios Based on Quantitative Analysis
Bojun Liu · Fetched March 25, 2026 · Frontiers in Business, Economics and Management
semantic_scholar correlational low evidence 7/10 relevance DOI Source PDF
Survey evidence from 326 Chinese B2B SMEs finds that perceived usefulness and supplier AI capability positively predict AI procurement adoption while limited organizational resources inhibit it, and AI adoption is associated with a 21.3% shorter decision-making cycle and 15.7% lower procurement costs.

This article focuses on 326 small and medium-sized B2B enterprise procurement managers and supply chain managers in the Yangtze River Delta and Pearl River Delta regions, covering areas such as machinery manufacturing and industrial product wholesale. The research focuses on the pain points of digital transformation in small and medium-sized enterprise procurement. Through questionnaire surveys and multiple linear regression methods, it explores the influencing factors of artificial intelligence (AI) adoption in the procurement process (such as supplier screening and demand forecasting) and its role in procurement decision-making efficiency and cost control. The results show that perceived usefulness and supplier AI capability positively drive adoption (β=0.32, 0.28, p<0.01), Insufficient organizational resources significantly inhibits adoption (β=-0.19, p<0.05); The adoption of AI can shorten the procurement decision-making cycle by 21.3% and reduce procurement costs by 15.7%. The data is sourced from field research conducted in 2024 and public reports from the Ministry of Industry and Information Technology and the National Bureau of Statistics, providing empirical reference for B2B enterprises to optimize AI procurement strategies, solve transformation difficulties, and improve supply chain management levels.

Summary

Main Finding

Perceived usefulness and suppliers' AI capabilities are the strongest positive drivers of AI adoption in B2B procurement, while insufficient organizational resources (talent and budget) significantly inhibit adoption. AI adoption in the sample is associated with materially better procurement outcomes: a ~21.3% shorter decision-making cycle and ~15.7% lower procurement costs (regression: procurement efficiency β = 0.35, procurement cost β = −0.31, both p < 0.01).

Key Points

  • Sample and context
    • 326 valid surveys (procurement/supply‑chain managers) from SMEs (50–500 employees) in Shanghai, Suzhou, Shenzhen, Guangzhou and related industrial hubs (Yangtze & Pearl River Deltas), industries: machinery manufacturing and industrial product wholesale.
    • Field research July–September 2024; complemented by official public reports.
  • Hypotheses tested (summary)
    • H1: Perceived usefulness → adoption (supported).
    • H2: Organizational resources → adoption (expected positive; result shows resource insufficiency is a significant inhibitor).
    • H3: Supplier AI capability → adoption (supported).
    • H4/H5: AI adoption → improved procurement efficiency and reduced costs (supported).
  • Quantitative findings
    • Regression on adoption intention: perceived usefulness β = 0.32 (p < 0.01); supplier AI capability β = 0.28 (p < 0.01); organizational resources β = −0.19 (p < 0.05). Company size and industry type not significant.
    • AI adoption intention → procurement efficiency β = 0.35 (p < 0.01); → procurement cost β = −0.31 (p < 0.01).
    • Reported effect sizes: decision cycle shortened ≈ 21.3%; procurement costs reduced ≈ 15.7%.
  • Scale quality & robustness
    • 22 Likert (5‑point) items tailored to procurement scenarios.
    • Cronbach’s α: all core scales > 0.76 (range 0.76–0.82).
    • KMO = 0.832; Bartlett χ2 = 1892.37, p < 0.001; factor loadings > 0.6.
    • Multicollinearity low (VIF < 2). Analysis via SPSS 26.0.
  • Practical recommendations in paper
    • Start with small, pain‑point pilots; use targeted training, outsourcing, and shared procurement to lower resource barriers; embed supplier AI/data‑docking capability in supplier selection and contracts.
  • Limitations
    • Geographic concentration (coastal industrial hubs); no central/western China coverage.
    • Did not distinguish AI technology types (forecasting, risk control, collaboration) in adoption analysis.
    • Sample focused on SMEs and selected industries — generalizability to other firm sizes/sectors is limited.

Data & Methods

  • Data sources
    • Primary: 400 distributed questionnaires (online via Wenjuanxing + onsite at Shanghai Industrial Expo), 326 valid responses (81.5% effective rate).
    • Secondary: public reports (Ministry of Industry & Information Technology, National Bureau of Statistics, China Association of SMEs).
  • Measurement
    • Variables: perceived usefulness (3 items), organizational resources (4), supplier AI capability (3), willingness to adopt AI (3), procurement performance (3); total 22 items.
    • Likert 1–5 scale; pretest (n = 30) used to refine items.
  • Statistical approach
    • Reliability/validity checks (Cronbach’s α, KMO, Bartlett, exploratory factor analysis).
    • Multiple linear regressions controlling for firm size and industry type.
    • Checked multicollinearity (VIF), reported coefficients (β) and p‑values.
  • Key quantitative outputs
    • Adoption drivers: perceived usefulness (β = 0.32), supplier capability (β = 0.28), organizational resources negative (β = −0.19).
    • Performance impacts: adoption intention → efficiency (β = 0.35); → costs (β = −0.31).
    • Empirical effect magnitudes cited: ≈21.3% cycle reduction, ≈15.7% cost reduction.

Implications for AI Economics

  • Measurable economic payoff: The reported ~15–21% improvements give concrete estimates for cost–benefit and ROI calculations on procurement AI investments for SMEs, helping set adoption thresholds and payback expectations.
  • Role of complementary assets: Resource constraints (talent, funding) are a binding factor. Economics of AI adoption must account for complementary human capital, integration costs, and recurring O&M expenses—barriers that can slow diffusion even when performance gains are clear.
  • Network and externalities: Supplier AI capability is a key externality—firms’ returns to AI depend on supplier readiness and interoperable data standards. This creates coordination problems and potential market failures where private incentives to invest are dampened by upstream/downstream gaps.
  • Market structure and services: Findings point to a strong market opportunity for third‑party AI operation providers, standardized data‑docking solutions, and pooled procurement services that reduce fixed costs for SMEs—shifts that alter the market for procurement software from product sales to platform/service models.
  • Policy levers: Subsidies, training programs, and standards for data interfaces can materially reduce adoption frictions. The paper’s cited local subsidy programs (e.g., up to ¥500k) suggest targeted public support accelerates SME adoption.
  • Heterogeneity to incorporate in models: Adoption and welfare effects will vary by region, firm size, supplier network maturity, and AI application type (forecasting vs. risk control vs. collaboration). Future empirical/structural models of AI diffusion should model these dimensions and potential spillovers across supply chains.
  • Research agenda: Quantify long‑run equilibrium effects on procurement market prices, supplier competition, and supply‑chain resilience; estimate generalized equilibrium impacts of widespread procurement AI adoption (labor reallocation, bargaining power shifts, supplier consolidation).

If you want, I can (a) produce a one‑page visual brief for policymakers or procurement leaders summarizing these findings with suggested metrics for ROI assessment, or (b) draft suggested extensions for an AI‑economics research agenda (e.g., structural diffusion model incorporating supplier network externalities).

Assessment

Paper Typecorrelational Evidence Strengthlow — Findings come from a single cross-sectional survey with self-reported measures and regression associations; there is no quasi-experimental variation, instrumental variables, or longitudinal design to rule out reverse causality, omitted variable bias, or common-method bias, so causal interpretation is weak despite statistically significant coefficients. Methods Rigorlow — The study uses standard multiple regression on a modest sample (n=326) and draws on public statistics for context, but it lacks stronger identification strategies, details on control variables, robustness checks, measurement validation, or efforts to address endogeneity or common-method variance, limiting methodological rigor. SampleField survey of 326 procurement managers and supply-chain managers at small and medium-sized B2B enterprises in the Yangtze River Delta and Pearl River Delta regions of China (sectors include machinery manufacturing and industrial product wholesale); supplemented with 2024 public reports from the Ministry of Industry and Information Technology and the National Bureau of Statistics. Themesadoption productivity org_design IdentificationCross-sectional field survey of 326 procurement and supply-chain managers with multiple linear regression to estimate associations between perceived usefulness, supplier AI capability, organizational resources and AI adoption; no experimental, instrumental-variable, panel, or other quasi-experimental identification reported, so causal claims rely on controlled regression associations. GeneralizabilityGeographic: limited to two Chinese regions (Yangtze River Delta and Pearl River Delta), Firm size: only small and medium-sized enterprises (SMEs), Sector: focused on machinery manufacturing and industrial product wholesale (B2B), Role: respondents are procurement and supply-chain managers — reflects managerial perceptions, Data type: cross-sectional and self-reported (subject to measurement and recall bias), Institutional context: results may not generalize outside China's regulatory and supply-chain environment, Causal limits: associations may not hold in contexts where AI adoption is driven by different institutional or market factors

Claims (6)

ClaimDirectionConfidenceOutcomeDetails
Perceived usefulness positively drives AI adoption in procurement (β = 0.32, p < 0.01). Adoption Rate positive high AI adoption in procurement
n=326
β=0.32
0.3
Supplier AI capability positively drives AI adoption in procurement (β = 0.28, p < 0.01). Adoption Rate positive high AI adoption in procurement
n=326
β=0.28
0.3
Insufficient organizational resources significantly inhibit AI adoption in procurement (β = -0.19, p < 0.05). Adoption Rate negative high AI adoption in procurement
n=326
β=-0.19
0.3
Adoption of AI can shorten the procurement decision-making cycle by 21.3%. Task Completion Time positive high procurement decision-making cycle (time)
n=326
21.3% reduction
0.3
Adoption of AI can reduce procurement costs by 15.7%. Organizational Efficiency positive high procurement costs
n=326
15.7% reduction
0.3
Data sources include field research conducted in 2024 and public reports from the Ministry of Industry and Information Technology and the National Bureau of Statistics. Other null_result high data provenance / sources
n=326
0.5

Notes