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Ibero‑American SMEs are likely to capture value from AI only when strategy, leadership, sensing and institutional links align; targeted managerial training, sensing subsidies and intermediary networks raise adoption and returns. The paper provides a structured framework—and eight testable propositions—for economists and policymakers to model diffusion, complementarities and heterogeneous returns among resource‑constrained firms.

Beyond resource constraints: how Ibero-American SMEs leverage AI for competitive advantage through strategic capability development
Martin Sposato, Eduardo Carlos Dittmar · March 11, 2026 · Journal of strategy and management
openalex review_meta n/a evidence 7/10 relevance DOI Source
An integrative review finds that strategic synchronization, leadership commitment, technology sensing, and institutional bridging jointly enable AI adoption and performance gains in resource-constrained Ibero‑American SMEs, and proposes eight testable propositions linking capability development to firm outcomes.

Purpose This research formulates an integrative framework bridging established strategic theories and artificial intelligence (AI) adoption in Ibero-American small and medium-sized enterprises (SMEs), addressing how resource-constrained organizations navigate digital transformation challenges. Design/methodology/approach Employing a structured narrative literature review following Torraco (2016) and Juntunen and Lehenkari (2021), this study synthesizes 72 articles from multiple databases (2015–2024). The analysis integrates resource-based view (RBV), dynamic capabilities theory and institutional theory through thematic synthesis and systematic coding procedures. Findings Four interrelated drivers enable SMEs to overcome resource constraints: strategic synchronization, leadership commitment, technology sensing and institutional bridging. These drivers result from iterative thematic synthesis, demonstrating how organizational antecedents interact with contextual moderators through implementation processes to generate performance outcomes. Originality/value The framework extends strategic management theories to emerging market contexts, offering eight testable propositions linking capability development to AI-driven performance. For practitioners, findings highlight how SME leaders can align AI initiatives with strategic capability growth to improve competitiveness despite resource limitations.

Summary

Main Finding

An integrative framework explains how Ibero‑American SMEs overcome resource constraints to adopt AI: four interrelated drivers — strategic synchronization, leadership commitment, technology sensing, and institutional bridging — interact with organizational antecedents and contextual moderators through implementation processes to generate AI‑driven performance improvements. The framework synthesizes RBV, dynamic capabilities, and institutional theory and yields eight testable propositions linking capability development to firm outcomes.

Key Points

  • Research focus: AI adoption in resource‑constrained Ibero‑American SMEs and how strategic theories explain diffusion and value capture.
  • Theoretical integration: combines Resource‑Based View (RBV), Dynamic Capabilities, and Institutional Theory to explain both internal capability development and external enabling conditions.
  • Four enabling drivers:
    • Strategic synchronization — aligning AI initiatives with firm strategy and resource priorities.
    • Leadership commitment — top management support and vision for AI adoption.
    • Technology sensing — capability to detect, interpret, and trial relevant AI technologies.
    • Institutional bridging — leveraging networks, regulations, and intermediaries to access resources and legitimacy.
  • Mechanism: organizational antecedents (e.g., existing resources, routines) interact with contextual moderators (market dynamics, institutional strength) through implementation processes (pilots, scaling, learning) to produce performance outcomes.
  • Contribution: extends strategic management theories to an emerging‑market SME context and provides actionable guidance for practitioners; proposes eight empirically testable propositions.

Data & Methods

  • Methodological approach: structured narrative literature review following Torraco (2016) and Juntunen & Lehenkari (2021).
  • Corpus: 72 articles from multiple databases covering 2015–2024.
  • Analysis: thematic synthesis and systematic coding to identify recurring patterns, drivers, moderators, and proposed causal links.
  • Scope & limits:
    • Focused on literature; no new primary empirical data collected.
    • Geographical emphasis on Ibero‑America — findings are contextualized for emerging‑market institutional environments.
    • Time window captures recent AI literature but may omit post‑2024 developments.

Implications for AI Economics

  • Theory and modeling
    • Complementarities: Treat AI as a capital/machine‑learning input whose returns depend on managerial and sensing capabilities; include interaction terms in production‑function models (AI × capabilities).
    • Adoption threshold models: Institutional bridging and leadership shift fixed costs and adoption thresholds, altering diffusion dynamics in heterogeneous firms.
    • Dynamic investment: Dynamic capabilities imply firms face path‑dependent investment decisions; incorporate adjustment costs and learning curves in growth models.
  • Empirical research directions
    • Outcome variables: productivity (TFP), profitability, exports, employment composition, process innovation rates.
    • Explanatory variables: AI adoption intensity (project counts, software spend), indices of strategic alignment, leadership commitment surveys, sensing activities (R&D, partnerships), and measures of institutional support.
    • Identification strategies: firm‑level panel models, difference‑in‑differences for policy/intervention rollouts, instrumental variables for endogenous adoption (e.g., distance to AI hubs), matched field experiments (training or subsidy pilots).
    • Microdata sources: business registries, firm surveys (WB, IADB), administrative tax/employment microdata, procurement/contracting records, platform usage logs.
  • Policy and market implications
    • Policy levers matter: reducing coordination costs (institutional bridging), subsidizing sensing and pilot projects, and leadership/managerial training can raise adoption and returns to AI among SMEs.
    • Heterogeneous returns: policymakers should expect varied returns due to firm capabilities and local institutions — targeting complementary capabilities can be more cost‑effective than blanket subsidies for software/hardware.
    • Spillovers and competition: strengthening SME AI capabilities may shift competitive dynamics, induce product market reallocation, and generate local spillovers; antitrust and labor policies should anticipate reallocation effects.
  • Practical implications for SME strategy
    • Low‑cost tactics: prioritize strategic synchronization (start with high‑value, small pilots), invest in leadership buy‑in, build sensing via partnerships, and use intermediaries (incubators, chambers) to bridge institutional gaps.
  • Testable propositions (research examples)
    • P1: The productivity payoff from AI adoption is increasing in firms’ dynamic‑capability scores.
    • P2: Institutional support (subsidies, hubs) lowers the adoption cost and increases the adoption probability among resource‑constrained SMEs.
    • P3: Leadership commitment moderates the effect of AI pilot projects on firm‑level scaling and long‑run performance.
    • (Framework includes five additional linked propositions amenable to panel and quasi‑experimental tests.)

Overall, the framework implies economists modeling AI adoption should explicitly account for managerial and institutional complements, heterogeneity across SMEs, and dynamic learning when estimating returns, predicting diffusion, or designing policy interventions.

Assessment

Paper Typereview_meta Evidence Strengthn/a — This is a structured narrative literature review and conceptual framework synthesizing prior studies rather than presenting new empirical tests or causal identification; it proposes testable propositions but does not provide original causal evidence. Methods Rigormedium — The paper follows recognized structured review procedures (Torraco; Juntunen & Lehenkari), systematically codes 72 articles (2015–2024) and builds an integrative theoretical framework, but it relies on secondary literature with potential selection and publication biases, lacks meta-analytic quantification, and does not empirically validate proposed causal links. SampleCorpus of 72 peer-reviewed and gray‑literature articles from multiple databases covering 2015–2024, focused on AI/automation adoption, capabilities and institutional factors with emphasis on Ibero‑American SMEs; no new primary firm- or individual-level data were collected. Themesadoption org_design productivity GeneralizabilityFindings are literature-based rather than empirically validated on primary data., Geographical focus on Ibero‑America may limit transferability to advanced economies or other emerging-market institutional contexts., Scope limited to SMEs; results may not apply to large firms with different resource endowments., Time-bounded to literature through 2024 and may omit post-2024 technological or policy developments., Heterogeneous definitions and measures of 'AI' across reviewed studies may restrict comparability of synthesized claims.

Claims (17)

ClaimDirectionConfidenceOutcomeDetails
An integrative framework explains how Ibero‑American SMEs overcome resource constraints to adopt AI: four interrelated drivers — strategic synchronization, leadership commitment, technology sensing, and institutional bridging — interact with organizational antecedents and contextual moderators through implementation processes to generate AI‑driven performance improvements. Firm Productivity positive medium AI‑driven performance improvements (e.g., productivity, profitability, scaling of AI projects)
n=72
0.02
Four enabling drivers were identified as central to AI adoption in resource‑constrained SMEs: strategic synchronization, leadership commitment, technology sensing, and institutional bridging. Adoption Rate positive medium AI adoption likelihood/intensity and subsequent performance outcomes
n=72
0.02
Strategic synchronization (aligning AI initiatives with firm strategy and resource priorities) increases the likelihood that AI pilots deliver value and scale within SMEs. Firm Productivity positive medium Value capture from AI pilots; scaling of AI projects; firm performance
n=72
0.02
Leadership commitment (top‑management support and vision) is a key enabler that moderates whether AI pilots scale and translate into long‑run performance gains. Firm Productivity positive medium Scaling of AI initiatives; long‑run firm performance
n=72
0.02
Technology sensing (capability to detect, interpret, and trial relevant AI technologies) facilitates timely adoption and effective configuration of AI in SMEs. Adoption Rate positive medium Adoption timing, adoption quality, and performance returns from AI
n=72
0.02
Institutional bridging (leveraging networks, regulations, and intermediaries) lowers coordination costs and provides access to resources and legitimacy that increase AI adoption among resource‑constrained SMEs. Adoption Rate positive medium Adoption probability; reduction in effective adoption costs; access to resources/legitimacy
n=72
0.02
Organizational antecedents (existing resources, routines) interact with contextual moderators (market dynamics, institutional strength) through implementation processes (pilots, scaling, learning) to produce AI‑related performance outcomes. Firm Productivity positive medium Performance outcomes (productivity, profitability, scaling success)
n=72
0.02
The framework yields eight empirically testable propositions linking capability development to firm outcomes (the paper explicitly lists eight propositions including P1–P3 and five additional linked propositions). Firm Productivity null_result high Various firm outcomes proposed for testing (productivity, adoption probability, scaling, long‑run performance)
n=72
0.04
P1: The productivity payoff from AI adoption is increasing in firms’ dynamic‑capability scores. Firm Productivity positive medium Productivity (e.g., TFP)
0.02
P2: Institutional support (subsidies, hubs) lowers the adoption cost and increases the adoption probability among resource‑constrained SMEs. Adoption Rate positive medium Adoption probability; effective adoption cost
0.02
P3: Leadership commitment moderates the effect of AI pilot projects on firm‑level scaling and long‑run performance. Firm Productivity positive medium Scaling of pilot projects; long‑run firm performance
0.02
Methodological approach: the paper uses a structured narrative literature review following Torraco (2016) and Juntunen & Lehenkari (2021), analyzing a corpus of 72 articles from 2015–2024 via thematic synthesis and systematic coding. Research Productivity null_result high N/A (methodological claim)
n=72
0.04
Scope & limits: the paper is a literature synthesis (no new primary empirical data), has a geographical emphasis on Ibero‑America, and covers literature up to 2024 (may omit post‑2024 developments). Research Productivity null_result high N/A (scope/limitations)
0.04
Policy implication: reducing coordination costs (via institutional bridging), subsidizing sensing and pilot projects, and providing leadership/managerial training can raise AI adoption and the returns to AI among SMEs. Adoption Rate positive medium AI adoption rates; returns to AI (productivity, profitability)
0.02
Heterogeneous returns: returns to AI will vary across SMEs due to differences in managerial capabilities and local institutional contexts; targeting complementary capabilities may be more cost‑effective than uniform subsidies for hardware/software. Firm Productivity mixed medium Heterogeneity in returns to AI (across productivity, profitability, employment effects)
0.02
Empirical research suggestion: recommended outcome variables for future empirical work include productivity (TFP), profitability, exports, employment composition, and process innovation rates; explanatory variables include AI adoption intensity, strategic alignment indices, leadership commitment surveys, sensing activities, and institutional support measures. Research Productivity null_result high List of suggested empirical outcomes (TFP, profitability, exports, employment composition, process innovation rates)
0.04
Practical SME guidance: low‑cost tactics (start with high‑value small pilots, build leadership buy‑in, form partnerships to build sensing, and use intermediaries to bridge institutional gaps) increase the chance of successful AI adoption for resource‑constrained SMEs. Adoption Rate positive medium Probability of successful adoption and scaling; performance gains from AI pilots
0.02

Notes